Roger Ebert comments on Macintosh placement in feature films
source link: https://macdailynews.com/2003/08/24/roger_ebert_comments_on_macintosh_placement_in_feature_films/
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Roger Ebert comments on Macintosh placement in feature films
Sunday, August 24, 2003 5:27 pm7 Comments
In his most recent “Movie Answer Man” column for The Chicago Sun Times, Roger Ebert fields a question from Justin Toomey of Athens, Ohio rgearding Mac use in movies and TV shows. Toomey writes, in part, “You can sometimes tell who the “bad guys” are in a movie or TV show by what computer they use. For instance, on “24,” all the bad guys used PCs while the good guys all used Macs. Why do you think Apple always gets the plumb roles?”
Ebert responds, “Since many Windows machines look alike, Apple is one of the few manufacturers that can gain by product placement, which accounts for some of the Macs. It’s true that the movie industry and creative types in general prefer the Mac. The novelist Tom Clancy sends e-mails with this signature line: ‘Never ask a man what computer he uses. If it’s a Mac, he’ll tell you. If it’s not, why embarrass him?'”
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