Shop the Scenes experience allows fans to ‘live and look like a Dutton’ from ‘Yellowstone’

Shop the Scenes experience allows fans to ‘live and look like a Dutton’ from ‘Yellowstone’: CEO

Shop the Scenes Founder and co-CEO Jill Martin sits down with Yahoo Finance Live to explain how fans of popular shows, like "Yellowstone" and "Emily In Paris", can buy the apparel, accessories, and merchandise featured in some of their favorite TV shows.

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Shop the Scenes experience allows fans to ‘live and look like a Dutton’ from ‘Yellowstone’: CEO

Wed, December 21, 2022, 7:12 AM GMT+9

Video Transcript

- You have no friends in this building, John. You're going to have to bring your own.

- What you're going to do first?

- What do you think I'm going to do? You're all fired.

- I love it when she gets mad. It means I'm going to make a lot of money.

DAVE BRIGGS: Kevin Costner, Western drama, "Yellowstone," continues to deliver massive ratings in season 5, and its impact even being felt in the fashion world. Western wear spiking in popularity from coast to coast, even right here in the unlikeliest of places, in Manhattan. And if you want to look exactly like John or Beth Dutton, or my personal favorite, Rip, Shop the Scenes has you covered. Jill Martin is the co-founder and CEO of Shop the Scenes and joins us now. Jill, great to see you. How do I look? And most importantly, how does this work, my friend?

JILL MARTIN: I'm overwhelmed with the dress-up for Yahoo Finance. And I've rarely been on this in sweats, but this seems appropriate because we are talking about dressing and looking like a Dutton and like your favorite character. So first of all, thank you for having me-- honored to be here. And welcome to my apartment, which is really a pop-up store right now.

But what's so cool about this is we're keeping up with the showrunners and the costume and the set designers to bring the authentic items from the show that you see it, you love it, and then you buy it with one click. So we've created these virtual rooms, working directly with the creators of the show. My partner is the owner of 101 Studios, which owns "Yellowstone." So here is the beautiful access we had to the dining room. And what we're finding is people want to live and look like a Dutton, from what they dine with to what is in the bunkhouse.