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Startup Choira uses 5G technology to help musicians jam together virtually with...

 1 year ago
source link: https://finance.yahoo.com/news/startup-choira-uses-5g-technology-155735977.html
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Startup Choira uses 5G technology to help musicians jam together virtually with minimal latency

Sarah Fielding
Fri, December 9, 2022, 12:57 AM·4 min read
Choira CEO Vivart Rangari poses for a photo in a grey suit.
Choira CEO Vivart Rangari.Choira
  • Latency is an important problem to fix for live music creation over the internet.

  • Choira uses 5G tech to minimize latency problems and allow musicians to jam together virtually.

  • This article is part of "How 5G Is Changing Everything," a series about transformational 5G tech across industries.

The past few years of pandemic distancing measures have shown, more than ever, humans' deep desire to connect and collaborate, regardless of whether they occupy the same physical space.

This manifested through virtual book clubs, game nights, and musical jam sessions — to name a few. While the first two could work with current video-meeting services, the latter presented a unique issue: latency, or how quickly data passes from one part of a network to another.

If you're casually chatting with someone, slight delays can go unnoticed. But even minuscule differences can throw off the entire jam session if a group plays instruments together virtually.

Choira, a new platform from Mumbai where musicians can connect virtually, uses 5G technology to minimize latency problems and give people a chance to rock together, wherever they are.

Vivart Rangari, the CEO and a cofounder of Choira, was first inspired to use 5G technology in 2017 after visiting the offices of the telecom-equipment giant Ericsson in Sweden. After that meeting, Rangari, whose background is in music production, continued to educate himself on the technology and connected with 5G experts, while growing the idea of helping musicians use 5G to work online successfully.

"Over the past few years, because of streaming platforms like Spotify and Apple Music, music has become a global phenomenon, wherein artists all over the world are trying to collaborate with each other as much as possible to create content with sounds more global, not local," Rangari told Insider. "So that's why we thought it's very important to create a digital music ecosystem, using the next-generation technologies to make sure musicians are able to come on one platform and collaborate with each other."


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