Turn Podcasts to Short-form TikTok Clips

Audio-to-video generative AI to create visual assets

Hey PH friends,

Something big is happening in the world💥 

You’re reading this because you’re a podcaster looking for more listeners, right? Before that - I wanted to share a big development which is critical to comprehend. I promise that if understand this next part, your marketing career will thrive. Those who chose to ignore it and continue “business as usual” will have a harder time (ahem * Blockbuster*)

Social media is dead and is being replaced with “recommendation media”. Unlike traditional platforms, new platforms such as TikTok, YouTube Shorts, Reels and others are not showing us content based on our following (social graph). Instead, they use algorithms to broadcast content to whoever will likely get value from it - kind of like Google SEO for video. This results in a more engaging user experience, which is why all the social media companies will replicate it.

Now lets talk about you. Run a business? Work in a content marketing team? Within an enterprise? startup? VC Fund? SMB?

Pay attention. The ability to reach your audience is more important than ever today.

This new shift to recommendation-media will impact you:

- Your cost for paid ads will increase and generate lower ROI 💰 - All your existing social followers won’t guarantee you future reach 😔 - Existing marketing strategies will need to be adjusted for the times 👀

The techniques we used up to now won’t be relevant in this new world. A new playbook is needed. Instead of relying on expensive paid ads, which are showing diminishing returns due to privacy concerns re: iOS 14 & cookies, modern companies are investing more into their media arm through content marketing strategies. This allows them to form strong relationships with their users, acquire users for low CACs and have a competitive advantage hard to compete with (i.e. Notion, HubSpot, a16z, YC)

The dominant marketing strategy?

- Be on all the new platforms and enjoy their growth 📈 - Use them to drive business outcomes to your business 🤑 - Implement new content marketing strategies that fit the modern media world

But if you’re not a top 1% content creator like MrBeast or GaryVee, you likely don’t have know-how, skills, time or tools to implement these techniques. Especially if you run a company podcast, there’s not enough hours in the day to go deep into everything. We get it.

Today we’re releasing a new solution which helps content marketing teams grow their media arms by leveraging existing content already created. Our initial product is based on our audio-to-video AI technology (like Jasper for video). Take your podcast or Twitter Spaces and convert them into multiple engaging short-form clips made specially for recommendation-media apps (TikTok. YouTube Shorts, Reels, Twitter). These videos will reach a new set of users that don’t know about your offerings today. Statistically - a certain portion of these videos will go viral and give you massive reach. The best part, it’s mostly organic and non-paid.

This product works with all types of podcasts from tech, business, self-help, nature shows, fiction, true crime. Even when the podcast does not have video. The result are engaging videos which have the “art & science” of short-form apps implemented within them. The videos can be uploaded to all relevant platforms immediately and used to enhance your media arm and drive new listeners or any business outcome.

Hope to see your videos viral on TikTok soon!

Would be happy to answer any question the community has for us

Tomer Dean

Co-Founder & CEO of AudioLabs