How Do DevOps, SalesOps, RevOps, ProductOps Boost Business Efficiency

How Do DevOps, SalesOps, RevOps, ProductOps Boost Business Efficiency

“As companies stabilize their business models and find product-market fit, they begin to adjust from a hunch-driven operating model, where decisions are made by the founders in large part on gut instinct, to a metrics-driven model, where decisions are made by professional managers based on data.” – Jeff Bussgang, Venture Capitalist

Jeff’s observations capture the necessity of various operational functions which have three objectives regardless of the department or the aspect of the business they are applied to:

• Better visibility and collaboration
• Increased efficiency
• Higher output

In this post, we share how operational functions for sales, development, revenue, and product boost business efficiency.

How Does SalesOps Boost Business Efficiency

Despite recognizing the unique requirement of their potential customer, the one-for-all pricing model is a roadblock to personalization. By implementing an automated process called configure price quote (CPQ), businesses can create personalized offers.

So, what is CPQ?

CPQ is an automated process that assesses a client’s unique needs, understands their use case, manages discounts, and generates a pricing proposal suitable for them. As a result, your SalesOps teams can deliver unique customer experiences right from the start.

Connecting customers with salespersons

People buy from people, not from machines that send automated messages. This signifies the importance of a personal touch when a business reaches out to a prospect. Although sales automation has its benefits, it doesn’t even come close to the impact of the personal touch.

SalesOps ensures that the team members in the sales department have the tools, information, and skills to build a personal relationship with a prospect based on trust.

Adopting the right technology

The availability of a huge number of apps that claim to improve productivity and sales while saving time for sales teams is a boon and a curse. Ironically, a lot of time is spent in finding, assessing, testing, and adopting these tools to remain competitive.

It is the responsibility of SalesOps to ensure that the team is properly equipped with the right tech stack that doesn’t pull salespersons away from the act of selling.

People buy from people, not from machines that send automated messages. This signifies the importance of a personal touch when a business reaches out to a prospect. Although sales automation has its benefits, it doesn’t even come close to the impact of the personal touch.

How Does DevOps Boost Business Efficiency

DevOps is a set of developmental functions with the objective of unifying people, processes, tools, and technology to ensure faster delivery of desirable and functional products and services.

DevOps offers the following three values that boost the overall efficiency of a business.

Making the process agile

The agile methodology offers a robust and adaptive approach to product development and service improvement. DevOps brings those benefits by implementing the four principles of Agile:

• Valuing the data-backed opinions of team members
• Focusing on delivering a product that fulfills the needs of the customer
• Working with the customer to find an ideal solution
• Being proactive instead of reactive

Building cross-functional teams

Developing a product or delivering a service to “wow” customers involves streamlined collaboration between all the departments. Teams should collaborate horizontally rather than vertically.

This involves breaking the siloed workflow and the legacy structures that prevent that.

A DevOps environment focuses on collaboration, communication, and integration of globally distributed teams in an IT organization.

Improving employee engagement

During the Great Resignation, it is crucial for businesses to ensure that their team members are motivated, feel valued, and heard. This could be the most important value DevOps brings to the table by ensuring that everyone is doing meaningful work which makes a positive impact.

By making the workplace an inclusive place and removing barriers to ensure the personal career growth of the employees, improved employee engagement can be achieved.

Developing a product or delivering a service to “wow” customers involves streamlined collaboration between all the departments. Teams should collaborate horizontally rather than vertically.

How Does RevOps Boost Business Efficiency

RevOps refer to the end-to-end functions that aim to maximize the revenue potential of an organization by improving every aspect of it. For instance, improving the marketing efforts to target a more qualified audience that is more likely to convert falls under RevOps.

Increasing retention rates

By mitigating the risks that could result in a bad experience for the customer and taking preemptive action, RevOps can boost business efficiency.

A contract is never enough to keep a customer, let alone keep them returning. Companies have to ensure they deliver value to their customers at every step of the journey. RevOps puts the spotlight on retention and helps teams set goals that facilitate it.

Decreasing customer acquisition costs

To acquire a customer a business has to spend on marketing, sales, and customer service. This can bleed money out of an organization if any of the parameters for any of the processes are incorrectly set.

RevOps will gain actionable insights from data gathered by various departments to correctly set up the parameters that direct the processes for acquiring new customers. This helps businesses share their message in the right language with the right people to get leads that convert fast.

Improving customer satisfaction

RevOps focuses on being proactive while serving customers, and developing and implementing affiliate marketing and loyalty reward programs. These initiatives make the customer feel special, help them save, and bring them closer to the brand.

To ensure the aforementioned initiatives pan out as expected, businesses have to use tools like SurveyMonkey and Typeform to learn more about their customers.

RevOps will gain actionable insights from data gathered by various departments to correctly set up the parameters that direct the processes for acquiring new customers.

How Does ProductOps Boost Business Efficiency

ProductOps teams boost business efficiency by improving the product through optimization of the procedures that develop, modify, or improve it. This objective is achieved by taking care of the following elements.

Managing tech stack

In 2021 organizations were using 37.5% more applications than the previous year. As the necessities and targets change, companies resort to new tools. This means:

• Moving existing data to new tools
• Ensuring the new tools are used properly
• Testing the procedural correctness of new processes
• Creating new playbooks and workflows

Keeping the right tools in your tech stack will ensure maximum efficiency and retain your competitive advantage.

Streamlining organizational data

Data is necessary to improve products provided to the customers, operations within the product team, and keeping the workplace inclusive. Unfortunately, 43% of data collected by organizations is unused.

It is the responsibility of ProductOps to collect the data that has a purpose and to make sure that they reach the decision-makers in the appropriate format.

Improving communication within the organization

As a company grows and scales up, sharing information within different departments to ensure each team member knows their responsibilities, has the resources to fulfill them, and feels valued becomes expensive in terms of time, money, and labor.

ProductOps helps with the alignment of processes within various departments and assists team members in understanding the product and their responsibilities towards it.

It is the responsibility of ProductOps to collect the data that has a purpose and to make sure that they reach the decision-makers in the appropriate format.

Wrapping Up

Companies can boost their business efficiency by making calculated investments in the following kinds of operational functions:

• SalesOps drives the business forward reducing friction in the sales process resulting in increased efficiency of the sales processes.
• DevOps builds and delivers desirable products and services while consuming the least amount of resources.
• RevOps is the result of a hybrid intersection of operations that focuses on improving the customer lifetime value.
• ProductOps has a loose definition. Basically, it goes, “if people are paying for the product, it’s all good” and is an overall indicator of a company’s business health.

We hope that this post has helped you understand why you need to invest in ops and how it will boost your business efficiency.