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The Best Life Insurance Companies of August 2022

 2 years ago
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The best life insurance companies of August 2022

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Insider's experts choose the best products and services to help make smart decisions with your money (here’s how). In some cases, we receive a commission from our our partners, however, our opinions are our own. Terms apply to offers listed on this page.

Life insurance will cover your dependents by paying them a death benefit: a sum of money your beneficiaries receive if you die during your policy. There are two types of life insurancepermanent life and term life. This article focuses on the best term life insurance companies because term life insurance is the most affordable option for most people.

Compare our picks for the best life insurance companies
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    State Farm Life Insurance
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    Northwestern Mutual Life
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    New York Life
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    Nationwide Life Insurance
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    MassMutual Life Insurance
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    Guardian Life Insurance
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Editor's Rating
5/5
A five pointed starA five pointed starA five pointed starA five pointed starA five pointed star
J.D. Power customer satisfaction rating (out of #21) Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Sample premium for a $250,000 policy, 30-year term Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
40-year-old male, non-smoker: $48.94/month 40-year-old female, non-smoker: $37.42/month
Best for Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Overall life insurance
Editor's Rating
4.9/5
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J.D. Power customer satisfaction rating (out of #21) Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Sample premium for a $250,000 policy, 30-year term Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Speak to an insurance agent
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Customer satisfaction
Editor's Rating
4.7/5
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J.D. Power customer satisfaction rating (out of #21) Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Sample premium for a $250,000 policy, 30-year term Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Speak to an insurance agent
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Excellent customer-agent relationship
Editor's Rating
4.7/5
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J.D. Power customer satisfaction rating (out of #21) Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Sample premium for a $250,000 policy, 30-year term Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
40-year-old male, non-smoker: $37.63/month 40-year-old female, non-smoker: $30.63/month
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No-medical exam policies
Editor's Rating
4.6/5
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J.D. Power customer satisfaction rating (out of #21) Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Sample premium for a $250,000 policy, 30-year term Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
40-year-old male, non-smoker: $32.66/month 40-year-old female, non-smoker: $27.08/month
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Affordability
Editor's Rating
4.5/5
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J.D. Power customer satisfaction rating (out of #21) Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Sample premium for a $250,000 policy, 30-year term Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
40-year-old male, non-smoker: $51/month 40-year-old female, non-smoker: $41/month
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Unique coverage options
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On Policygenius' website

Insider gathered data from 20 different life insurance companies based on customer service, financial stability, asset size rankings, and premium prices where available. You'll find our entire methodology listed below under "How we determined the winners."

You'll notice that several top companies do not have quotes available online. Although it makes it harder to shop and compare, your goal should be to have the best coverage that fits your circumstances. Talk to an agent before purchasing so you know what kind of premium to expect.

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Best life insurance overall: State Farm Life Insurance

5/5
A five pointed starA five pointed starA five pointed starA five pointed starA five pointed star
Editor's Rating
JD Power Customer Satisfaction Rating
No. 1
AM Best Financial Strength Rating
A++ (Superior)
Pros & Cons Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Pros
  • Established insurance company
  • Nationwide presence
  • Highly rated customer satisfaction
  • Highly rated claims satisfaction
  • Discounts for bundling insurance products
Cons
  • None — State Farm scores high marks across the board
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  • Life insurance products include term and permanent life
  • Ranks highly for customer satisfaction

Best for customer satisfaction: Northwestern Mutual Life Insurance

4.9/5
A five pointed starA five pointed starA five pointed starA five pointed starA five pointed star
Editor's Rating
JD Power Customer Satisfaction Rating
#3
AM Best Financial Strength Rating
A++ (Superior)
Pros & Cons Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Pros
  • Strong financial stability rating
  • High customer satisfaction
Cons
  • No easy way to get a quote to compare prices
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  • 5/5 for claims satisfaction according to JD Power
  • Offers whole, universal, variable universal, and term life insurance policies

Best experience with insurance agents: New York Life Insurance 

4.7/5
A five pointed starA five pointed starA five pointed starA five pointed starA five pointed star
Editor's Rating
JD Power Customer Satisfaction Rating
#9
AM Best Financial Strength Rating
A++ (Superior)
Pros & Cons Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Pros
  • Top marks for financial stability
  • 4/5 customer satisfaction rating
  • Policies available nationwide
Cons
  • Policies must be purchased through an agent
  • No online quotes available
  • May require a medical exam
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  • Life insurance provider with policies available across the US

Best for no medical exam policies: Nationwide Life Insurance

4.7/5
A five pointed starA five pointed starA five pointed starA five pointed starA five pointed star
Editor's Rating
JD Power Customer Satisfaction Rating
#2
AM Best Financial Strength Rating
A+ (Superior)
Pros & Cons Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Pros
  • Established insurance company
  • National presence
  • Discounts for bundling insurance products
Cons
  • Customer satisfaction varies across products
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More Information
  • Offers term and permanent life insurance products

Best life insurance for affordability: Life Insurance 

4.6/5
A five pointed starA five pointed starA five pointed starA five pointed starA five pointed star
Editor's Rating
JD Power Customer Satisfaction Rating
#7
AM Best Financial Strength Rating
A++ (Superior)
Pros & Cons Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Pros
  • Wide array of term and permanent life coverage options 
  • Established life insurance carrier
  • #7 in J.D. Power's life insurance customer satisfaction survey
  • Free $50,000, 10-year coverage for low-income parents
Cons
  • Costly for seniors and smokers
  • Many policies require a medical exam 
  • Policies must be purchased through an agent
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  • Life insurance provider offering term and permanent policies
  • LifeBridge program for low-income parents and guardians
  • High marks in customer satisfaction

Best for unique coverage options: Guardian Life Insurance 

4.5/5
A five pointed starA five pointed starA five pointed starA five pointed starA five pointed star
Editor's Rating
JD Power Customer Satisfaction Rating
#11
AM Best Financial Strength Rating
A++ (Superior)
Pros & Cons Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
Pros
  • Offered nationwide
  • Financial stability rating of A++ from AM Best
  • No medical exam is available
  • Unique coverage options like survivorship insurance and insurance for HIV applicants
Cons
  • Although you can get an online quote, you will need an agent to purchase a policy
  • Scored below the industry average in J.D. Power's life insurance customer satisfaction survey
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  • Life insurance provider with online insurance calculator tool
  • Survivorship insurance and no medical exam policy

Find a life insurance policy

Compare the best life insurance

State Farm

While probably better known for auto and home insurance, State Farm also offers life insurance coverage. It ranked first place in customer satisfaction. Policy purchase can be done on your own and online and has no medical exam options. 

State Farm life insurance policies

  • Return of premium term life insurance —Get a refund on premiums if you outlive the policy.
  • Instant answer simplified life insurance — This type of life insurance doesn't require a medical exam.
  • Universal survivorship life insurance is a policy for married couples known as "second to die" because it doesn't pay death benefits until both parties die.
  • Universal joint life insurance — A policy for married couples or business partners known as a "first to die" because it pays the death benefit when the first person dies.

Read our State Farm insurance review.

Visit State Farm's life insurance website to learn more.

Northwestern Mutual Life

Northwestern Mutual Life has been around since 1857. It ranked third place for customer satisfaction by J.D. Power with strong financial stability. The emphasis is on the right coverage for your needs and where you are in life, so policy must be purchased through an advisor and will likely require a medical exam.

Northwestern Mutual life insurance policies

  • Term life — Covers you for a set amount of time such as 10, 15, or 20 years, and once that term ends, so does your policy.
  • Whole life — Offers a death benefit and cash value that lasts your lifetime no matter which way the markets go.
  • Universal life — Offers a death benefit and cash value based on interest rates and lasts your lifetime.
  • Variable universal life — Offers a death benefit and cash value invested in the markets so you can have the chance to boost its growth over time. It also lasts your lifetime.
  • Long-term care insurance — Covers cost like in-home care, assisted living, and nursing home care, not usually covered by insurance.

Read our Northwestern Mutual life insurance review.

Visit Northwestern Mutual's life insurance website to learn more.

New York Life

As the second-largest life insurance company in the US, New York Life is well known with top marks for financial stability and customer satisfaction, particularly with direct agent-to-consumer interaction. That being said, those who value digital experience with their insurance company might find New York Life underwhelming. The emphasis is on the right coverage for your needs and where you are in life, so policies must be purchased through an agent and require a medical exam. 

New York Life insurance policies

  • Term life — Covers you for a set amount of time such as 10, 15, or 20 years, and once that term ends, so does your policy.
  • Whole life — Offers a death benefit and cash value that lasts your lifetime no matter which way the markets go.
  • Universal life — Offers a death benefit and cash value based on interest rates and lasts your lifetime.
  • Variable universal life —  Offers a death benefit and cash value invested in the markets so you can have the chance to boost its growth over time. It also lasts your lifetime.
  • Long-term care insurance — Covers cost like in-home care, assisted living, and nursing home care, not usually covered by insurance.

Visit New York Life's website for more information.

Nationwide

Nationwide is most known for bundling its auto, homeowners, and insurance products. Ranked second in customer satisfaction with a good financial stability rating. Cheapest quote for our sample premium and online tool to get premium quotes. Nationwide offers no medical exam policies for coverage up to $5 million but you may have to answer a few questions about your medical history. 

Nationwide life insurance policies

  • Term life insurance — Guarantees conversion to any permanent life insurance product up to age 65 with no five-year window.
  • Intelligent underwriting program — Accelerated underwriting for ages 60 and under with coverage up to $250,000.
  • Express issue — A simplified issue no medical exam life insurance policy for under $100,000 in coverage for ages 70 and under.
  • Care Matters — A hybrid long-term care life insurance product.

Read our Nationwide insurance review.

Visit Nationwide's life insurance website to learn more.

MassMutual

MassMutual has been in business since 1851. They have good customer satisfaction marks and excellent financial stability. They also give free life insurance to healthcare workers during the coronavirus pandemic. Policies must be purchased through an agent and require a medical exam. MassMutual offers the cheapest term life policy at $32 a month. 

Mass Mutual life insurance policies

  • Term life — Covers you for a set amount of time such as 10, 15, or 20 years, and once that term ends, so does your policy.
  • Whole life — Offers a death benefit and cash value that lasts your lifetime no matter which way the markets go.
  • Universal life — Offers a death benefit and cash value based on interest rates and lasts your lifetime.
  • Variable universal life —  Offers a death benefit and cash value invested in the markets so you can have the chance to boost its growth over time. It also lasts your lifetime.
  • Long-term care insurance — Covers cost like in-home care, assisted living, and nursing home care, not usually covered by insurance.

Read our MassMutual review.

Visit MassMutual's life insurance website to learn more.

Guardian Life Insurance

The Guardian Life Insurance company has longevity like Northwestern Mutual and has been around since 1860. It received top marks for financial security ratings from A.M. Best. Guardian life also has an online calculator for premium quotes, but you will need an agent to purchase a policy. Additionally, Guardian Life offers unique coverage options such as survivorship insurance and insurance for applicants living with HIV.  

Guardian life insurance policies

  • Term life — Covers you for a set amount of time such as 10, 15, or 20 years, and once that term ends, so does your policy.
  • Whole life — Offers a death benefit and cash value that lasts your lifetime no matter which way the markets go.
  • Universal life — Offers a death benefit and cash value based on interest rates and lasts your lifetime.

Read our Guardian Life insurance review.

Visit the Guardian's life insurance website to learn more.

Best life insurance companies ranked by customer satisfaction

According to a J.D. Power survey, these are the top life insurance companies in the US considering five factors — communication, interaction, price, product offerings, and statements — based on customer rankings:   

Additionally, here's how these life insurance companies stack up in terms of financial stability, based on ratings from AM Best, a credit rating agency.

Why trust our recommendations?

Personal Finance Insider's mission is to help smart people make the best decisions with their money. We understand that "best" is often subjective, so in addition to capitalizing on the benefits of a financial product or account, we outline its limitations, too. We thoroughly compared and contrasted various products' features and fine print, so you don't have to.

Methodology

Insider collected data on 20 companies from S&P Global, J.D. Power, and insurers' sites. We picked our top five based on financial stability ratings, customer satisfaction, and the company's size based on market share. When available, Insider also gathered sample premiums. We didn't include companies that no longer offer individual life insurance or didn't have a minimum of 3 out of 5 for customer satisfaction.

Here are the factors we considered in our methodology:

Customer satisfaction: We use J.D. Power's life insurance customer satisfaction survey to evaluate the quality of service a company provides to its customers. Using the responses of over 6,000 life insurance customers, J.D. Power gathered information on customers' satisfaction with the application process, communications and interactions with the company, product offerings, prices, and statements. Life insurance companies ranked No.1 through #10 are above the industry average in customer satisfaction. 

Financial stability ratings: We use AM's Best to determine a provider's financial strength. AM's Best is a credit rating agency that assesses an insurance company's ability to pay claims to its policyholders. A company that receives an A++ to B+ is stable in financial strength, while anything lower than a B means that a company is unstable or unable to meet its financial obligations.

Market share: The higher a company's market share, the more popular it is among policyholders nationwide. We gathered data on market shares from the S&P Global Market Intelligence. 

Sample premiums: While lower life insurance premiums do not mean quality insurance, we do our best to balance a policy's cost with the value an insurer provides. A good monthly premium is on par with or below the average cost of life insurance, which is between $40 to $55 a month, according to 2019 data from S&P Global Market Intelligence. 

Life insurance — frequently asked questions (FAQ)

Do I need life insurance? Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

If you have dependents — people who rely on your income, like children, a non-working spouse, or aging parents you support — you need life insurance. If you don't have dependents but do have debt or own a business, you might also want to consider it.

What are the different types of life insurance? Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

The best life insurance policy for you depends on your budget and financial goals. There are two main life insurance policies: permanent life and term life.

Term insurance lasts for a specified period, and when your term is up, you can reapply for coverage. However, premiums will most likely increase as you age and your health deteriorates.

Permanent life insurance has a death benefit for your beneficiaries and a cash value that you can use during your lifetime. It's like owning a home, where you gain equity that can be used as collateral. After you pass, your home can be left to your heirs.

Term life policies

There are several types of term life insurance policies; some are more popular and expensive than others based on the specialty of the coverage. You may also opt-out of a medical exam with a term life-simplified issue.

  • Level premium: A level term policy pays the same benefit amount if death occurs during the term (five, 10, 20, or 30 years). Level premium is the most popular type of term life insurance. 
  • Annual yearly renewable: If a policy is "renewable," that means it continues in force for an additional term or terms, up to a specified age, even if your health (or other factors) would cause you to be rejected if you applied for a new life insurance policy.
  • Return of premium: For most types of term insurance, if you haven't had a claim under the policy by the time it expires, you get no refund. But some insurers have created term life with a "return of premium" feature, which returns part or all of the money you've already paid if you haven't used the policy once your term ends. You'll pay extra for this feature.
  • Guaranteed issue: These policies are easier to get because they don't require a medical exam. You must be 50 and older. Also, the policy might not pay a full death benefit for the first few years of coverage, according to Guardian Life.
  • Simplified issue: No medical exam is required with a simplified issue policy, but you still have to complete a health questionnaire and provide access to medical records. There is no age limit. If you fail to disclose a condition and die, the insurance company can deny death benefits to your beneficiaries. Some insurance companies may not pay a full death benefit for the first few years.
  • Convertible: This allows you to convert a term life policy into permanent life insurance without additional evidence of insurability.
  • Group life insurance: This is employer-provided life insurance and is usually offered for free. However, if you are discharged, retire, or quit, you will lose coverage.
  • Final expense: This type of guaranteed issue policy can be term or whole life, with a low death benefit that covers funeral and burial expenses.

Permanent life policies

There are different types of permanent life insurance policies. All permanent life policies offer death benefits and a cash value that grows in a tax-deferred account. The most significant difference between permanent life insurance policies is how the cash value component is invested.

  • Whole life: Guarantees the same payment for the life of the policy. The insurance company invests your premium with its portfolio. The attraction is that your payment stays the same for the policy's life. Many whole life insurance companies also offer to increase the death benefit over time. 
  • Universal life: Created in the 1980s when interest rates were high, universal life insurance policies allow you flexibility. If your circumstances change, you can raise or lower your death benefit and change your premium payments. 
  • Variable life: This type of permanent life insurance policy was created years after universal life for people who didn't like how whole and universal life commingled their investments with the insurance company. Variable life is for those who want control over the way their cash value earns interest. Your money is invested in the stock market rather than the insurance company. If the market does well, so do you, but if the market falls, so does your cash value, making it riskier than a whole and universal life. 
  • Variable universal life: Variable universal life combines universal and variable life insurance. You can raise or lower your death benefit and invest your cash value in the stock market. Again, this is risky, but if the market goes up, so does your cash value. 
How do I figure out how much life insurance coverage I need? Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

Traditionally, the rule of thumb is to get life insurance worth 10 times your annual income — so if you make $75,000 a year, you'd get $750,000 worth of coverage.

However, some experts consider that to be a low estimate, especially if you'd want your life insurance payout to cover your child's college tuition or if you have a mortgage on your home you'd want to pay off. Others choose to get millions in coverage.

Generally, you'll want to get as much life insurance as you can comfortably afford each month. If it would be a struggle to make your premium payments, it's probably too much for you.

How do I get life insurance? Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

There are a few ways to approach getting life insurance once you've decided how much coverage and what type of policy you need. 

You can find policies through insurance companies directly or through online agencies, which major insurance companies back. Online agencies let you bypass the need for an in-person insurance agent and often offer the ability to get a quote and buy your policy entirely online. 

If you want to go the more traditional route, you can work with an agent. Like Northwestern Mutual, you'll need to work with an agent to get a policy with some of the companies above. Companies will generally either help connect you with an agent or provide a list of agents in your area. 

If you're working with a company that doesn't require an agent, you can go ahead with the application process yourself. After completing some questions about your health history, hobbies, and travel plans, you may need to complete a medical exam. However, some companies are changing their medical exam policies due to COVID-19. Talk with your prospective insurer to arrange an exam you're comfortable with. 

After completing these steps and being approved by the insurer, you'll get your final monthly payment. From there, you'll start paying for your policy and have your coverage in place. It's important to talk to a financial advisor about your financial situation and goals to determine what life insurance is best for you.

How do I find the best price for life insurance? Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

Like any other type of insurance, term life policies have many factors influencing the price you'll pay for coverage. Your age, health, location, and amount of coverage necessary will all change the monthly premium. The company you choose will look at all of these factors differently. This will result in different prices for every company and policy.

To get the best possible deal on life insurance, you'll want to shop around and compare quotes. Some carriers on this list don't offer online quotes, so it may be challenging to get an estimate. But when available, comparing four or five quotes is an effective way to save a few dollars each month on your premium. Since you'll pay life insurance for 20 or 30 years, that savings will add up.

What's the difference between term and permanent life insurance? Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

The difference between term life insurance and permanent life insurance is similar to the difference between renting an apartment (term life) and owning a home (permanent life). When you rent, you have a lease for a certain term. When that lease is over, you can renew — but most likely with a rent increase.

Likewise, term insurance lasts for a specified period, and when it's up you can reapply for coverage, but the premiums most likely will go up as you age and your health deteriorates. Term life insurance is best suited for those who want to protect their family since it's more affordable.

Permanent life insurance never expires, has a death benefit for your beneficiaries, and a cash value that you can use during your lifetime. It's like owning a home, where you gain equity that can be used as collateral — and your home can be left to your heirs leaving a legacy. This is why permanent life insurance is considerably more expensive than term life insurance.

Do I need term life insurance or permanent life insurance? Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

Most people only need term life insurance or coverage for 10 to 30 years. Term life insurance is usually the right choice for families with young children, people with mortgages, or anyone with debt. While the policy will expire eventually, it will expire when you pay your debts and children are grown and on their own. It covers you when you have the most at stake. Generally, they cost between $20 and $40 per month, depending on your health and the age when you start.

Permanent life insurance, however, works differently. It never expires and has a cash value component in addition to the death benefit. You can use the cash value during your lifetime and use it to build wealth or leave a legacy. There are different types of permanent life insurance: whole life, universal life, and variable life. Permanent life insurance is significantly more expensive every month, but it is guaranteed to payout when you die, no matter your age. Permanent life insurance also offers cash value that accumulates interest over time.

Financial advisors suggest a combination of permanent and term life insurance. For example, if you have $200,000 in permanent life and $300,000 in term for 20 years, at the end of 20 years, the term life insurance policy goes away, but you still have your $200,000 permanent policy that has earned cash value.

Whether you choose permanent or term life insurance, you will need to undergo the underwriting process. The underwriting process is how the insurance company determines your insurability — determining how much of a risk you are and how much to lend you. It may require a medical exam, which includes the collection of a blood and urine sample. 

If you are on a fixed income with limited means, final expense, known as burial insurance, could be best for you. If you have health issues that may prevent you from traditional coverage, you may want to consider no medical examination life insurance.

It's wise to consult an accountant, estate planner, and financial advisor to help you understand a life insurance's tax benefits and implications, as well as determine which insurance type is best for you. It's worth taking the time to find the best policy because once you've signed, it's tough to adjust your coverage.

Personal Finance Reporter
Liz was a reporter at Insider, primarily covering personal-finance topics.  Before joining Insider, she wrote about financial and automotive topics as a freelancer for brands like LendingTree and Credit Karma.  She earned her bachelor's degree in writing from The Savannah College of Art and Design. She lives and works in Cincinnati, Ohio. Find her on Twitter at @lizknueven.
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Ronda Lee was formerly an associate editor for insurance at Personal Finance Insider covering life, auto, homeowners, and renters insurance for consumers. Before joining Business Insider, she was a contributing writer at HuffPost with featured articles in politics, education, style, black voices, and entrepreneurship. She was also a freelance writer for PolicyGenius. She worked as an attorney practicing insurance defense and commercial litigation. 
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Personal Finance Reviews Fellow
Alani Asis is a Personal Finance Reviews Fellow who covers life, automotive, and homeowners insurance. Prior to Insider, Alani was a Mortgage Support Specialist and a personal finance freelance writer based in Hawai'i. You can reach her via email at [email protected] or through Twitter @AlaniAsis. 
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