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Low Sales Expected for Larger Apple Watch Series 8 Due to High Price Point

 2 years ago
source link: https://www.macrumors.com/2022/07/12/larger-apple-watch-series-8-low-sales/
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Low Sales Expected for Larger Apple Watch Series 8 Due to High Price Point

Tuesday July 12, 2022 11:23 am PDT by Hartley Charlton

The Apple Watch Series 8 model with a larger 1.99-inch display is expected to sell in comparatively low volume, which could indicate a high retail price, according to insightful display analyst Ross Young.

Apple Watch 7 Unreleased Feature Flat red
Young made the remarks on the latest episode of The MacRumors Show, explaining that the larger Apple Watch Series 8 model that is expected to join the lineup this year will be manufactured in relatively low volume, reflecting its forecasted sales.

Apple is purportedly expecting to ship just one million units of the larger Apple Watch in the third quarter of this year, compared to four million 45mm ‌Apple Watch Series 8‌ models. This suggests that the new, larger Apple Watch may have a high price point that constrains sales volume.

This supports Bloomberg journalist Mark Gurman's recent speculation that the new Apple Watch will be stylized as a high-end model with a price tag in the region of $900 to $999. In addition to a slightly larger display, the device is expected to offer better durability and longer battery life.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

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Top Rated Comments

21 hours ago at 11:26 am
What is Apple smoking with a $999 price tag?
Score: 23 Votes (Like | Disagree)
21 hours ago at 11:30 am
You already have idiots who shell out $900+ for a phone so why not a watch too lmao
Score: 18 Votes (Like | Disagree)
21 hours ago at 11:34 am
You already have idiots who shell out $900+ for a phone so why not a watch too lmao
It may come as a shock, but some people make a lot of money where dropping $900 for a watch or phone isn’t a big deal for them.

I’ve had dinners that cost more than some people’s mortgages. It’s all relative, my friend. Apple is a premium brand that caters to more affluent customers.
Score: 14 Votes (Like | Disagree)
21 hours ago at 11:30 am
I mean I’d buy it.

I’m 6’3 so a bigger Apple Watch is a huge plus for me.
Score: 11 Votes (Like | Disagree)
20 hours ago at 11:53 am
Solution: launch a series 8 Apple Watch at a $1499 price point to make this one seem like a deal to attract more buyers. ;)
Score: 11 Votes (Like | Disagree)
21 hours ago at 11:28 am
This article is only gonna push even more people to purchase the heavily discounted series 7 only to have them kicking themselves when there is only a marginal price hike and new design announced for the series 8. Gotta clean out that inventory somehow!
Score: 10 Votes (Like | Disagree)

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