Search Engine Land » Channel » Content » Revamp your ABM strategy and fix the broken sales-marketing lead funnel

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below.

Revamp your ABM strategy and fix the broken sales-marketing lead funnel

Market, engage and sell to buying groups who want to hear from you.

Cynthia Ramsaran on February 2, 2022 at 4:31 pm

Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing.

According to Forrester, 94% of B2B purchasing decisions are made by buying groups and not individuals. Using a traditional Account-Based Marketing (ABM) approach these days is not enough. You have to go more granular to reach the right contacts. You have to go to the buying group.

To learn more, register today for “Market, Engage and Sell to Buying Groups Who Want to Hear From You,” presented by Influ2.