Introduction to Marketing
source link: https://www.edx.org/course/introduction-to-marketing
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Introduction to Marketing
About this course
Skip About this courseMarketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
This course is for anyone interested in marketing.
At a glance
- Institution: UBCx
- Subject: Business & Management
- Level: Introductory
- Prerequisites:
Candidates interested in pursuing the Professional Certificate program in Business Fundamentals are advised to complete BUS1x Business Foundations and BUS2x Business Communications before undertaking this course.
- Language: English
- Video Transcript: English
- Associated programs:
- Professional Certificate in Business Fundamentals
What you'll learn
Skip What you'll learn- Develop a basic customer segmentation system
- Begin to understand the psychology of consumer decision making
- Develop pricing strategies that maximize profitability
- Define appropriate channel systems that go-to-market efforts
- Understand how marketing metrics can benefit your business
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK