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Virtual supermodels dig their heels into the fashion industry

 3 years ago
source link: https://www.telegraph.co.uk/technology/2021/01/06/virtual-supermodels-dig-heels-fashion-industry/
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Virtual supermodels dig their heels into the fashion industry

Digital models such as Miquela Sousa and Shudu Gram are becoming increasingly popular on social media - at the expense of real influencers

By Ellie Zolfagharifard

6 January 2021 • 3:29pm

Miquela Sousa has worked alongside supermodel Bella Hadid, fronted campaigns for Prada and Burberry, released her hit single at Lollapalooza festival and gained an army of almost 3m fans on Instagram....


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