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EV Startup Fisker Ditches Tesla-Style Direct Sales Model
source link: https://www.wsj.com/business/autos/fisker-ditches-tesla-style-direct-sales-model-in-favor-of-dealerships-31dd71c0
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EV Startup Fisker Ditches Tesla-Style Direct Sales Model
CEO says direct-to-consumer sales are more expensive than expected and firm plans to use traditional dealers instead
Jan. 4, 2024 5:30 am ET
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The electric-vehicle startup is abandoning a direct-to-consumer sales model in the U.S. in favor of using traditional dealerships, after it found the approach too expensive and struggled in 2023 to get its cars to buyers quickly.
The company is in talks with U.S. dealers and hopes to sign up at least 50 this year, said Chief Executive Officer Henrik Fisker.
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