Unlock the power of storytelling and tell better stories
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Unlock the power of storytelling and tell better stories
nextbigwhat team
Unlock the power of storytelling and tell better stories
Matthew Dicks, renowned author and storytelling expert, shares his insights on how to effectively use storytelling techniques like ‘The Dinner Test’, ‘Backpacking’, and ‘Breadcrumbs’ in business and personal life.
He emphasizes the importance of authenticity, personal transformation, and strategic story construction for creating connections with audiences.
Transformation as a Story Core
A moment of personal transformation or realization forms the core of an engaging story.
Such changes can range from altering beliefs to shifting attitudes, making stories universally appealing by reflecting our own experiences.
‘The Dinner Test’ Technique
‘The Dinner Test’ is a measure of a good story.
It should feel like an elevated version of casual dinner table conversation that one could comfortably share without resorting to unnecessary filler words or phrases.
Authenticity in Narratives
For a story to be authentic, it must revolve around the storyteller themselves and not someone else.
Borrowing someone else’s story removes the element of vulnerability which is essential for establishing connections with audiences.
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