How AI helps video marketers move at the speed of culture
source link: https://www.thinkwithgoogle.com/marketing-strategies/video/ai-video-marketing-strategy/?amp%3Butm_medium=rss&%3Butm_campaign=rss-feed
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Anne Marie Nelson-Bogle
VP of Ads Marketing
YouTube
1 Google/Nielsen, U.S., Nielsen’s Streaming Platform Ratings, Live+7, P2+ (YouTube inclusive of YouTube TV and YouTube main, calendar month, total day reach with a 1-minute viewing qualifier), Dec. 2022 vs. Dec 2021.
2 YouTube Internal Data, Global, 2023.
3 Google/Kantar, U.S., Consideration study, n=3,150 U.S. consumers (Home Consumer Services, Real Estate, Education, Careers, and Job Services), Oct. 2022–Dec. 2022.
4 Google/Kantar, U.S., Consideration study, n=613 U.S. consumers (Home Consumer Services, Real Estate, Education, Careers, and Job Services), Oct. 2022–Dec. 2022.
5 Google/Talk Shoppe, U.S., YouTube Made Me Love It, n=2,000 video viewers 18–64, competitive set includes video (linear TV and ad-supported streaming services) and social media platforms (Instagram, Facebook, TikTok), fielded from July 25, 2022–Aug. 3, 2022.
6 Google Internal Data, Global, Jan. 2023–Feb. 2023.
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