Google Ads launches AI assistant but warns answers may be wrong

Those trialling the new tool are encouraged to provide feedback to help the machine learn.

The Google Ads help guide has a new AI assistant.

Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads.

Select users are currently being invited to test the AI and provide their feedback.

Here’s a screenshot of the new tool in action, as shared by PPC expert Julie F Bacchini:

Interestingly, the new AI assistant notably comes with a disclaimer, warning:

• “While I know a lot, I’m still learning and may make some mistakes. If I do, please leave feedback so I can learn.”

Why we care. Marketers have been widely encouraged to test new AI tools and integrate them into their daily work strategies. However, this tool comes with a clear warning that isn’t yet a finished product and that it may provide incorrect answers, which would suggest it’s unreliable and could waste time.

What has Google said? Google sent emails to select users, inviting them to trial the new tool and provide their feedback:

• “If you choose to try this new feature, you’ll see the option to provide feedback on any AI-generated content.”
• “Your feedback helps us improve the quality and accuracy of AI answers. Keep in mind that this is an early technology preview, so it may display inaccurate or inappropriate content.”
• “If you don’t want to try this feature, you can still get many answers from help guide without it.”

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Deep dive. Read Google Ads' Best Practice guide for more information on how to get the most out of Google Ads.