Amazon Prime Day Fire TV Stick deals 2023: all the best offers so far
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Amazon Prime Day Fire TV Stick deals 2023: all the best offers so far
Amazon's line-up of Fire TV Sticks are part of this year's Prime Day sales. (Image credit: Future)
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It's official: Amazon Prime Day Fire TV Stick deals are live now for you to consider and pick up at a reduced price.
Well, in the US, anyway. UK Prime Day deals haven't gone live yet, but US-based customers can get their hands on Amazon's range of easy streaming devices (and a bunch of other items that have been discounted early) right now. That's despite the big sales event not taking place until July 11 and 12, too. So, if you're in the market for a Fire Stick and you're US-based, you'll want to get a head start on the competition.
Before you go too gung-ho, be sure to get the TechRadar verdict on Amazon's line-up for Fire TV Sticks. First, read our Fire Stick Lite review, then our Amazon Fire TV Stick review, and finally our Fire Stick 4K Max review to see which device is right for you. Once you've decided which one to buy, you'll be ready to go. So, what are you waiting for? Read on for the best early Prime Day Fire TV Stick deals.
Amazon Prime Day Fire TV Stick deals: US
Fire TV Stick 4K: was $49.99 now $22.99 at Amazon
If you're looking to stream the best movies and TV shows around in 4K, this Fire TV Stick deal is the one for you. With a hefty 54% discount, Dolby Atmos support, voice remote activation, and its 'plug in and go' functionality, Amazon's Fire TV Stick 4K is almost unrivalled in the streaming stick stakes.
Fire TV Stick 4K Max: was $54.99 now $24.99 at Amazon
If it wasn't for the Max version of Amazon's Fire Stick line-up, the above device would be the undisputed king. Unfortunately, it can't lay claim to that title, as the Fire TV Stick 4K Max is the best of the best. This device comes packaged with everything its sibling does and more – it's 40% more powerful, faster, supports Wi-Fi 6, and allows you to access games via Amazon's Luna gaming subscription service. With over 50% off on its price, you'd be silly not to buy one right now.
Amazon Fire TV 32" 2-Series: was $199.99 now $129.99 at AmazonLooking for a TV with Amazon's Fire TV already built into it? You should seriously consider the Fire TV 2-Series, especially if you're on a budget. Apart from its lack of 4K support, it comes equipped with everything you'd expect from a Fire TV device, including app support for the world's best streaming services. Two HDMI cable ports allow you to plug in game consoles and other devices, too. The 40-inch model has also been discounted, but you'll only save 24% on that version compared to the 35% you'll save on the 32-inch model.
Insignia 50" Class F30 Series: was $349.99 now $199.99 at Amazon
Looking for a mid-sized Fire TV that's been reduced by almost half? The Insignia 50" Class F30 Series is a must for anyone looking to make a tidy saving during Prime Day 2023. With 4K support, Alexa voice control, DTS Studio Sound, and hands-free control, there are few better Fire TV deals around right now. Snap this one up while you can.
Amazon Fire TV 65" Omni QLED Series 4K: was $799.99 now $599.99 at Amazon
Customers with more money to spend will want to seriously consider this high-end Fire TV. It's only received a 25% discount, but you'll still be saving $200 on a big-screen TV, which comes with hands-free control, brighter and richer colors, advanced HDR, app support for Netflix, Prime Video, and other streamers, and Fire TV's Ambient Experience. Discounts are also available on the 43", 50", 55", and 75" models.
Amazon Prime Day Fire TV Stick deals: FAQs
Expect plenty of Fire TV Stick deals this Prime Day. (Image credit: Amazon)
When will Fire TV Stick deals be available?
This year's Prime Day will take place on July 11 and 12, but you won't have to wait until then to pick up one of the many Fire TV Stick deals we expect to see.
Amazon has already moved to discount many of its own devices, with some now available in the US. There are no early deals to speak of in the UK and Australia yet, but customers in these nations should keep an eye out in the lead-up to the big day for deals to arrive.
Do you need Amazon Prime to get these deals?
Yes, you need to be an Amazon Prime member to get access to all of the deals available over Prime Day.
That's not a huge issue if you haven't been a member before, though. You can sign up for a free 30-day trial and take advantage of the Prime-exclusive deals available throughout the event, but remember: cancel before your trial period runs out, otherwise Amazon will start charging you for the service.
If you're a returning subscriber, Amazon Prime currently costs $14.99 / £8.99 / AU$9.99 per month. Alternativel, you can pick up a one-year membership for $139 / £95 / AU$79.
Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.
What Fire TV Stick deals to expect this Prime Day?
Some of the best Amazon Prime Day deals are often found on the company’s own branded gear, and that includes the Fire TV Stick and Fire TV Cube. The Fire TV family is a highly affordable option, so they make for quality purchases if you want to add streaming capabilities to a display and/or get Amazon's suite of services, plus voice control through Alexa.
Once again, we know Amazon will drop some deals on its streaming hardware. Prices are expected to start at around $11.99 / £12.99 for the most basic Fire TV Stick Lite based on previous record lows. However, you should also be able to get the more advanced and higher resolution 4K version from $24.99 / £22.99 if you want the best picture quality.
Last year's best deals in the US
Amazon Fire TV Stick Lite: $29.99 $11.99 at Amazon
Save 60% - Amazon’s cheapest Fire TV stick is now selling for its lowest price ever: $11.99. That’s a full 60% off the regular $26.99 price! When we reviewed the Fire TV Stick Lite, we appreciated its inclusion of Alexa voice assistant and HDR support. Not bad for a regular HD streaming stick, especially one selling for a price this low.
Amazon Fire TV Stick : $39.99 $16.99 at Amazon
Save 60% - At just $16.99, Amazon’s regular Fire TV stick is being let go at a 58% discount, a new record low price for the company’s step-up streamer. As we noted in our review, the regular Fire TV Stick improves on the Lite version of the same by adding Dolby Atmos audio and a more capable remote control. Given the current low prices for all Amazon’s streamers, we’d probably opt for this step-up version.
Amazon Fire TV Stick 4K: $49.99 $24.99 at Amazon
Save 50% - By stepping up to the Fire TV Stick 4K, you’ll get 4x the resolution of Amazon’s regular HD sticks. And with this Prime Day deal, you’ll get if for 50% off! Our review of the Fire TV Stick 4K praised its feature set, which includes Dolby Vision, HDR10+ and Dolby Atmos support. At just $24.99, this is a top deal for Amazon’s full-featured 4K streamer – the best since Black Friday 2021.
Amazon Fire TV Stick 4K Max: $54.99 $34.99 at Amazon
Save 50% - Twenty bucks off Amazon’s Fire TV Stick 4K Max – no way! When we reviewed the company’s top streaming stick, we found its powerful processor, Wi-Fi 6 support, and Alexa voice control to all be nice adds over the regular Fire TV Stick 4K. Once again, we haven’t seen a price this low for the Fire TV Stick 4K Max since Black Friday 2021, so act quick and scoop it up.
Amazon Fire TV Cube: $119.99 $59.99 at Amazon
Save 50% - This 50% off deal on Amazon’s Fire TV Cube – the company’s top streamer – was among its pre-Prime Day deals, but is still going strong. In our review of the Cube, we appreciated the hands-free Alexa voice control – no remote needed – option if offered. $59.99 is the cheapest the Fire TV Cube has ever been let go for, so now is the time to grab one.
Last year's best deals in the UK
Amazon Fire TV Stick Lite: £29.99 £12.99 at Amazon
Save 57% - Amazon’s cheapest Fire TV stick is now selling for its lowest price ever: £12.99. That’s a full 57% off the regular price! When we reviewed the Fire TV Stick Lite, we appreciated its inclusion of Alexa voice assistant and HDR support. Not bad for a regular HD streaming stick, especially one selling for a price this low.
Amazon Fire TV Stick 4K: £49.99 £22.99 at Amazon
Save 54% - By stepping up to the Fire TV Stick 4K, you’ll get 4x the resolution of Amazon’s regular HD sticks. And with this Prime Day deal, you’ll get if for 50% off! Our review of the Fire TV Stick 4K praised its feature set, which includes Dolby Vision, HDR10+ and Dolby Atmos support. At just £22.99, this is a top deal for Amazon’s full-featured 4K streamer – the best since Black Friday 2021.
Amazon Fire TV Stick 4K Max:£54.99 £32.99 at Amazon
Save 40% - Twenty bucks off Amazon’s Fire TV Stick 4K Max – no way! When we reviewed the company’s top streaming stick, we found its powerful processor, Wi-Fi 6 support, and Alexa voice control to all be nice adds over the regular Fire TV Stick 4K. Once again, we haven’t seen a price this low for the Fire TV Stick 4K Max since Black Friday 2021, so act quick and scoop it up.
Amazon Fire TV Cube: £109.99 £54.99 at Amazon
Save 50% - This 50% off deal on Amazon’s Fire TV Cube – the company’s top streamer – was among its pre-Prime Day deals, but is still going strong. In our review of the Cube, we appreciated the hands-free Alexa voice control – no remote needed – option if offered. £54.99 is the cheapest the Fire TV Cube has ever been let go for, so now is the time to grab one.
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