whatifi For Business

Low-code business models, no formulas, no spreadsheets

Hi everyone 👋.

My name is Jon and I am the Founder of whatifi.

whatifi is a highly visual, low code, financial and strategic decision-making platform.

We make it easy for SMBs and Founders to ask, and answer, their most important “what if” business questions - in seconds.

No formulas. No fancy, schmancy vlookups().

Instead, connect together pre-built business logic events in our decision-tree like scenario builder to model dozens of "what if" simulations - all in real time.

✴️ whatifi raise a $2M seed round? ✴️ whatifi increase our prices 20% this Summer or wait until the next year? ✴️ whatifi lean into CPC ads or hire a rep for outbound sales? ✴️ whatifi open an office overseas or invest in our local office? ✴️ whatifi my revenue dips in Q3 and I have to plan layoffs? ✴️ whatifi can’t get my churn below 5%?

Plenty of tools help C-Suite execs, Owners and Founders look backwards. Few look forwards.

The traditional row-and-column type approach can’t track multiple different concurrent outcomes happening on different timelines. A + B, today, is not the same six months from now. Spreadsheets are amazing but they have their limits.

The result?

CEOs make half-informed, gut decisions. Sue from marketing takes three weeks to submit her department budget - and it is a guess, at best. Founders burn runway blindly and only realize they are in trouble after it is too late to course correct. CFOs spend weeks chasing a one-off financial model that is too brittle to change, too daunting to share and too complex to tweak in a board meeting.

How many times have you heard, "That's a great question... Let me get back to you...."?

The Back Story:

I’ve spent 25 years as a VFX Supervisor working on some of 🎥 Hollywood’s coolest (and not so cool) features and TV series. Everything from District 9 to Tron to Fast and Furious through to TV series like Snowpiercer, A Series of Unfortunate Events and Lost In Space.

Not to mention some duds like Sin City 2… 💣

In VFX, we create all of those epic shots using software that is timeline and flowchart/node-based with a connect-the-dots style UI.

Imagine decision trees.

We edit and think in time, first. Visual effects shots go through 100s of iterations and the tech is designed to expect and embrace change.

Want to make the CG dinosaur pink and have it come into the frame 1/2 a second earlier? No problem. Drop in a color correct Event and a time offset Event. Click. Boom. Send that to Spielberg.

The Aha Moment

Some of the best innovations comes from uncertainty and an outsider point-of-view. Someone peaking over the fence and saying, “Hey…that looks weird? Have you ever thought about doing it another way?”

What if I take this visual-first workflow from the film industry and applied it to the boring world of finance?

Connect an Income Event to an Expense Event to an Employee Event.

Or a Customer Event to a Growth Event to a Churn Event to a Pricing Event.

And then be able to slide those Events around on a timeline and change dates, like you do when editing a video.

Each of these Events would contain all of the business logic required to perform if-this-then-that calculations and each Event could pass those calculations and down through the flowchart to subsequent Events.

But then build these scenarios using a decision tree-like UI. Each unique path through the tree representing a unique financial outcome. With just a few "what if" clicks, your scenarios could quickly grow from a handful of outcomes to hundreds of scenarios (kinda like Loki in the Multiverse) - all in real time.

Try that in a spreadsheet...

whatifi is a VERY different way to create, compare, share and present financial calculations and strategic simulations. Users can select from a library of 30+ pre-built Events (and growing) to rapidly build out models.

Like Hugh from Blinkmoon Games. He's raised money and is using our tech to quickly model out his financial runway, future raises, revenue models for his games and staffing projections to create the game.

Or Rob from Insights Matter. He is a Fractional CFO and his agency uses whatifi to plan and present merger and acquisition strategies to his clients. Everything from taking out loans to fancy revenue-based financing options.

What you get with whatifi?

1️⃣ Interactive, connect-the-dots style canvas for building scenarios 2️⃣ Ability to have hundreds of different outcomes calculating concurrently 3️⃣ Full chart of accounts and ledgers for tracking transactions 4️⃣ Sorting; rank all scenarios based on monthly or cumulative accounts/ledger values 5️⃣ CSV importing of budgets and other financial statements 6️⃣ Templates! We build the flowcharts and you fill in the blanks 7️⃣ 30+ pre-built business logic “Events” and growing ✨ Basic Events like Bank, Income, Expenses, Debit/Credits and Loans ✨ SaaS/SMB module with Customer, Growth, and Churn Events ✨ Outbounds Sales module ✨ Campaign and Cost-Per-Click customer acquisition funnels ✨ Groups, Projects and Instancing ✨ In-app Expression Language Event based on CEL 8️⃣ Scenario Share models with your team, clients or investors 9️⃣ Dashboards, KPIs, Grid View, Graph View and export to CSV

Upcoming features:

✴️ Link to Bank Accounts, Quickbooks, Xero, Netsuite and other Accounting packages (July) ✴️ OpenAI-enabled Assessment Event (August) ✴️ Event SDK; build, publish and market your own Events (September) ✴️ whatifi API; wrap your own front end around our calculation engine and embed in external sites ✴️ Future integrations; Salesforce, Hubspot, Mixpanel, Segment, Google Sheets, Excel and more

Show Me The Money

👀 The best way to explore whatifi is to check out some of our DESKTOP ONLY sample scenarios. These will drop you into whatifi in GUEST MODE.

🎯 Case Study - Writer's Strike Impact on a VFX Studio

🎯 Sample Scenario - Startup Runway Model

🎯 Case Study - Blinkmoon Games - Modelling Freemium Gaming Revenue

The Offer

Create a free account at http://app.whatifi.io or signup for early access on our main website www.whatifi.io

If you upgrade to our Startup Starter or Solo Business accounts, use our Product Hunt promo deal to get 50% off for the first three months.

Bring on the feedback!