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Apple Highlights iPhone 14 Pro Camera Features in Action-Packed Video

 1 year ago
source link: https://forums.macrumors.com/threads/apple-highlights-iphone-14-pro-camera-features-in-action-packed-video.2393519/
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Apple Highlights iPhone 14 Pro Camera Features in Action-Packed Video

MacRumors

macrumors bot

Original poster

Apr 12, 2001 60,518 25,087
Apple this week shared a new action-packed video called "The Great Escape" on its YouTube channel in Turkey. The video, set in Istanbul's historic Grand Bazaar, was shot entirely on the iPhone 14 Pro with the use of additional accessories and software.


"The Great Escape" has received over three million views on YouTube since being uploaded on Sunday, showing the continued popularity of Apple's long-running "Shot on iPhone" marketing campaign. The video highlights several camera features available on the iPhone 14 Pro, such as Macro mode, Cinematic mode, and Action mode.

At this point, customers interested in purchasing an iPhone 14 Pro should consider waiting for the iPhone 15 Pro, which is expected to launch in September. Various camera improvements are expected for the next iPhones, including an improved sensor from Sony and a periscope lens on the iPhone 15 Pro Max that will enable up to 5-6x optical zoom.

Article Link: Apple Highlights iPhone 14 Pro Camera Features in Action-Packed Video

max2

macrumors 603
May 31, 2015 6,124 1,931
This is pretty awesome but no one would do that in real life.
Reactions: Knavel and macfacts

citysnaps

macrumors G4
Oct 10, 2011 10,695 23,131
This is pretty awesome but no one would do that in real life.
That's why action movies exist...to take you to a place never seen in real life. James Bond movies... just as an example.

wigby

macrumors 68030
Jun 7, 2007 2,574 2,404
That's why action movies exist...to take you to a place never seen in real life. James Bond movies... just as an example.
This is also the reason why fine print on the bottom of every commercial involving action says "Professional driver on a professional course or do not attempt at home."
Reactions: The Barron and max2

citysnaps

macrumors G4
Oct 10, 2011 10,695 23,131
iPhone 14 Pro Camera is amazing! It continues to amaze me every single day.
Hopefully it will inspire young future film makers' creativity to make movies.

Similar to how a 13 year old Steven Spielberg in 1962 made his first action movie making use of his dad's Super 8 film movie camera and using neighborhood kids as actors.

1BadManVan

macrumors demi-god
Dec 20, 2009 2,920 2,931 Bc Canada
Always amazed at the video quality that these iPhones produce. Love my 14 pro max
Reactions: Ch3ckM4te and Evvie

segfaultdotorg

macrumors 6502a
Jan 25, 2007
Meh, the iPhone 15 Pro will be out in a couple of months.

slam5

macrumors member
Jan 22, 2011
Apple this week shared a new action-packed video called "The Great Escape" on its YouTube channel in Turkey. The video, set in Istanbul's historic Grand Bazaar, was shot entirely on the iPhone 14 Pro with the use of additional accessories and software.


"The Great Escape" has received over three million views on YouTube since being uploaded on Sunday, showing the continued popularity of Apple's long-running "Shot on iPhone" marketing campaign. The video highlights several camera features available on the iPhone 14 Pro, such as Macro mode, Cinematic mode, and Action mode.

At this point, customers interested in purchasing an iPhone 14 Pro should consider waiting for the iPhone 15 Pro, which is expected to launch in September. Various camera improvements are expected for the next iPhones, including an improved sensor from Sony and a periscope lens on the iPhone 15 Pro Max that will enable up to 5-6x optical zoom.

Article Link: Apple Highlights iPhone 14 Pro Camera Features in Action-Packed Video
Too bad I only have a 14+ and not Pro. oh well.

coolfactor

macrumors 603
Jul 29, 2002 6,102 7,454 Vancouver, BC
Is Apple encouraging people to run from the law? 😱 (joking)

That video is excellent, and a way better soundtrack than many of the "American" promo videos done lately.
Reactions: SidricTheViking

redbeard331

macrumors 68000
Jul 21, 2009 1,916 3,109

citysnaps

macrumors G4
Oct 10, 2011 10,695 23,131
Pro camera but no “pro” or manual mode.
Did the above Turkish action movie suffer as a result?

840quadra

Moderator
Staff member
Feb 1, 2005 9,107 5,645 Twin Cities Minnesota
I still forget to tap into RAW for photos, and the ultra stabilized video when doing motorsports stuff on the side. Proving to be a good camera even when I can't tap into my R5 or other cameras.

Applɘ Aꙅylum

macrumors regular
Apr 6, 2022
*looks at my iPhone 13 Pro Max*

Naw...

I'm keeping this.

BTW, I enjoyed the short film - thanks, Apple!
Reactions: Evvie

citysnaps

macrumors G4
Oct 10, 2011 10,695 23,131
I still forget to tap into RAW for photos, and the ultra stabilized video when doing motorsports stuff on the side. Proving to be a good camera even when I can't tap into my R5 or other cameras.
Selecting RAW for photos should be sticky. At least it is on my 14PM.

I never turn it off on mine.
Reactions: 840quadra

redbeard331

macrumors 68000
Jul 21, 2009 1,916 3,109
Did the above Turkish action movie suffer as a result?
Would you buy a camera like a red that you can’t change any of the settings? Auto mode only?

nwcs

macrumors 68030
Sep 21, 2009 2,712 5,228 Tennessee
Selecting RAW for photos should be sticky. At least it is on my 14PM.

I never turn it off on mine.
It depends on your camera settings. Settings->Camera->Preserve Settings and the toggle Apple ProRAW.
Reactions: citysnaps

840quadra

Moderator
Staff member
Feb 1, 2005 9,107 5,645 Twin Cities Minnesota
Pro camera but no “pro” or manual mode.
There are a host of 3rd party applications for that. Personally happy they didn't go hog wild like Samsung and cram in a ton of features to confuse the app.

Prefer the way Apple and Google (Pixel) keep things simple but can get more advanced if needed with another app.
Selecting RAW for photos should be sticky. At least it is on my 14PM.

I never turn it off on mine.
Honestly agree.

I am used to big files due to my Photography work (I am sure you are in a similar situation) and have plenty of storage. The extra data adds up, but so nice to go back to photos (years later) with all of that extra data to edit / play with.

citysnaps

macrumors G4
Oct 10, 2011 10,695 23,131
Would you buy a camera like a red that you can’t change any of the settings? Manual mode only?
You might not realize that a Red is a true professional camera.

And that an iPhone Pro is not - the "Pro" moniker simply being a label to differentiate it from a regular iPhone. One doesn't need to be a professional film maker to purchase an iPhone.

mozumder

macrumors 65816
Mar 9, 2009 1,232 4,313
Great video. Probably the first I've seen where I felt the camera was commercial-grade.
Reactions: filmantopia

citysnaps

macrumors G4
Oct 10, 2011 10,695 23,131
The extra data adds up, but so nice to go back to photos (years later) with all of that extra data to edit / play with.
Yeah... I never know when I make a photo if it will be worthy (or not) of subsequent post processing. Or initially it may seem ho-hum, but a year or two later I might feel differently.
Last edited: Yesterday at 10:33 AM

omiks

macrumors newbie
Jul 13, 2021
My iPhone certainly doesn't work that well in low light? Maybe only in ProRes?

zorinlynx

macrumors 604
May 31, 2007 7,764 15,874 Florida, USA
It depends on your camera settings. Settings->Camera->Preserve Settings and the toggle Apple ProRAW.
What I wish you could do is take every photo RAW, but choose to easily toss the raw later on and just keep the normal HEIF file. They take up a lot of space, and I only really want the RAW in situations where the regular photo needs severe tweaking to look good.

The Apple Photos app really suffers from that typical Apple condition where the app is 95% of the way there but that last 5% is frustrating and they have no intentions of ever fixing it.

Another feature that's missing in that 5% is being able to "stack" photos. If you take a burst on your iPhone the photos will be stacked, but you can't take a series of existing photos and stack them. Why the freaking hell not, Apple? Aperture had this, and the functionality is 99% of the way there in Photos!
Reactions: arkitect

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