Twitter 2.0

On Monday, June 12th, Linda Yaccarino became the new CEO of Twitter. In her first email to the company, she praised Elon Musk’s ventures. And referred to his management of the platform as “Twitter 2.0”. Yaccarino expressed her desire for Twitter to become the most accurate source of information in the world. This is a challenging mission. Considering that Twitter has lost advertisers due to the presence of fake news and hate speech on the platform.

New CEO Linda Yaccarino Aims to Make Twitter the Most Accurate Source of Information in the World

According to The Verge, which released Yaccarino’s first email, the new CEO believes that Musk identified the need for Twitter to undergo a transformation. This transformation aims to “propel civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.” However, Yaccarino’s reference to an “unfiltered exchange of information” raises a question about her claim to make Twitter the most accurate source in the world, as genuine news requires a fact checking filter.

Linda Yaccarino is a well known executive in the advertising industry and previously led global ad sales for NBCUniversal. Her primary mission is to rebuild the ad portion of Twitter, which has declined since Musk took over the platform. In announcing her as Twitter’s CEO, Musk stated that he will continue to oversee the brand’s product and engineering teams. While Yaccarino will lead the rest.

In conclusion, Yaccarino’s appointment as CEO of Twitter brings hope for the social media’s future. Twitter may become a more accurate source of information. With her expertise in advertising and Musk’s vision for the unfiltered exchange of information. However, they still has a long way to go to regain the trust of advertisers and users alike. Only time will tell if Yaccarino can lead Twitter to success in the competitive world of social media.

Twitter’s New Era: Linda Yaccarino Takes the Helm to Transform the Platform and Restore its Credibility

Below, you can find the complete email that Yaccarino addressed to Twitter employees.

Building Twitter 2.0 Together

Hello Twitter!

People keep asking me: Why Twitter? So, I’ll tell you.

From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.

Have you ever been talking with someone particularly insightful and thought, You’re brilliant—everybody should get the chance to hear this. Or, I’m learning so much from you—can we do this again? Or maybe it’s as simple as, You should have the freedom to speak your mind. We all should.

Enter Twitter 2.0.

Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality.

When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe—and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you’re built for this.

The success of Twitter 2.0 is all of our responsibility. 

We need to think big.

We need to transform.

We need to do it all together.

And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.

That’s exactly why I’m here – with all of YOU.

So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.

Linda