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Apple's Redesigned and Relocated Tysons Corner Store Opens Today

 1 year ago
source link: https://www.macrumors.com/2023/05/19/apple-tysons-corner-store-now-open/
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Apple's Redesigned and Relocated Tysons Corner Store Opens Today

Friday May 19, 2023 6:00 am PDT by Juli Clover

Apple over the last several months has been working on relocating its first-ever Apple Store in a Fairfax, Virginia shopping mall, and today is the grand opening of the revamped and relocated Tysons Corner store.

tysons corner apple store
Several influencers and ‌Apple Store‌ enthusiasts were invited to see Tysons Corner ahead of its opening, and were walked through the new store features. Michael Steeber shared detailed images of the experience, highlighting the Genius Bar, a hardware flex space, an Apple Watch Studio, and more.
tysons corner apple store genius bar
Apple has moved away from physical Genius Bar sections in its stores in recent years, but Tysons Corner has a dedicated Genius Bar in the right corner, similar to the original store. As Steeber points out, this is the first actual Genius Bar that Apple has installed in a store since 2015, though the concept of the Genius Bar never went away.

There is a flexible hardware space at Tysons Corner, which Steeber says is designed to spotlight Apple's latest hardware. Apple has also included an in-person Apple Watch Studio where customers can mix and match Apple Watch cases and bands.

Had so much fun getting a FIRST LOOK at the newly relocated Apple Tysons Corner (the very first Apple Store!) before tomorrow’s grand opening!!! From innovative accessibility features to a dedicated Apple Watch space, this store has it all pic.twitter.com/jIJP72LqKR — Frank McShan (@frankmcshan) May 18, 2023

The store features wood paneling, a baffle ceiling design, and individually framed glass doors. Avenues, the Today at Apple section, and Apple Pickup are all present in the store, but have been redesigned, with full details available from Steeber's website.
apple tysons corner logo
Apple is opening the store on the 22nd anniversary of the date that the first Tysons Corner location opened on May 19, 2001. It will open at 10:00 a.m., and visitors will receive free tote bags with the logo that Apple has been using for the store's redesign.
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Top Rated Comments

14 hours ago at 07:14 am
Apple: we care about the environment
Also Apple: *builds an entire Apple Store out of WOOD*
Wood, as a material, removes more carbon dioxide from the atmosphere than adds. Turning iron ore into Stainless Steel, mining precious stone from rock quarries, and making concrete are very carbon intensive activities.

Carbon is locked into the wood, and then at the end of its life can be recycled into something else with little more than a sanding and cutting job. Recycling metals and concrete/stone once again, is carbon intensive.

As long as we don’t clear cut ancient Boreal forests, its fine by me.
Score: 13 Votes (Like | Disagree)
14 hours ago at 06:35 am
Anyone else need to puke reading influencers reactions about the store? It is so fake, "look Apple invite me again next time".
Score: 6 Votes (Like | Disagree)
13 hours ago at 07:16 am
Looks dated already, IMO. Reminds me too much of the '70s. *cringe*

(Those who didn't live through/grow up during the '70s probably won't be able to relate)
Not enough shag carpet, large flower prints, or orange and green accents to be from the 70s. Also, no paneling to be seen anywhere.
Score: 5 Votes (Like | Disagree)
13 hours ago at 08:14 am
I miss the Genius Bar space. I think it was a big mistake to get rid of it...now people are spread out all over the place. More importantly, you have people experiencing PROBLEMS sitting right next to people who are deciding WHETHER they should purchase an Apple product. I don't think that is a good experience. I have been in the store several times to get help with my phone and sitting next to someone who just purchased a new iPhone and is setting it up and wondered what they thought about seeing me dealing with a huge problem. It doesn't build a strong degree of confidence.
Score: 4 Votes (Like | Disagree)
14 hours ago at 07:00 am
I spent 5 years in a cold, freestanding sterile glass and stainless steel store (one of Apple’s Biggest) so it’s nice to see an abundance of wood.

If only the floors were also wood to match my first store. Otherwise In a way, Nostalgia is abundant here for me. Wood is warm and inviting; and most importantly much more sustainable.
It's a great nod to Apple's past, and as you said, very warm and inviting. I suspect the floor was chosen for some contrast to lighten the area up, and perhaps also being more durable for expected traffic volume.
Score: 4 Votes (Like | Disagree)
14 hours ago at 06:41 am
The "influencer" has a little over 1000 Twitter followers and one person responded to the tweet..
Score: 3 Votes (Like | Disagree)

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