Why Tesla can get by without CarPlay but GM can't
source link: https://appleinsider.com/articles/23/05/16/why-tesla-can-get-by-without-carplay-but-other-car-makers-cant?
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General Motors plans to ditch CarPlay and do its own new infotainment, but if the company thinks it can do what Tesla does, it's wildly mistaken.
💬 18 Comments
avon b7
said about 2 hours agoI don't think subscriptions are the way to go but if we are talking about infotainment, even pumping phone content to a car screen will serve most users just fine. That includes music, video, audio etc.
Deeper car integration would necessarily mean deeper cooperation and I'm not sure third party systems are where manufacturers prefer to go (unless there is some development process with the manufacturer).
Most car manufacturers understand that, as cars become more 'autonomous', they will also become more computerised. They will want to face the challenges of computerisation knowing that they control everything, including the tail of the dog, and not find themselves being wagged by it down the line. Some models already include mini, mobile data centers and all the necessary hardware interconnects to the car sensor systems.
The danger for Apple now is that their car aspirations are an open secret and that might lead to major reservations on how far automakers let CarPlay intergrate with their hardware.
This GM move may be an early warning sign of that.
It's very late in the day IMO as competing systems have been shipping for a while. It won't be easy and trying to squeeze a subscription model into the equation looks difficult to pull off (even if the first years include the subscription cost in the sale price of the car.
I suppose this article is mainly focused on the US market as it makes no mention of Chinese efforts which are more advanced than Android Auto and CarPlay.
https://www.gsmarena.com/aito_m5_harmonyos_system_quick_review-news-54285.php
That is with HarmonyOS 2. HarmonyOS 3 is currently shipping on cars and HarmonyOS 4 is coming later this year.
Europe is currently bracing itself for a massive influx of Chinese EVs and VW was reportedly negotiating with Huawei for the use of its systems in future cars.
Barring the subscription model itself, I can see the logic behind them wanting a whole widget system, but can't help but think it's very late in the day to make it a success internationally.
twolf2919
said about 2 hours agoI think the main reason Tesla has so far gotten away with not supporting CarPlay is that it had first mover advantage in the EV space and could sell its EVs whether they had CarPlay or not. It's not like people who wanted a good EV had a choice. I predict that as more capable EVs with CarPlay come on the market, Tesla will eventually be forced to support it as well. Sure, Tesla has a bunch of its own Infotainment content that other car manufacturers don't, but it's not about the number of options, but the familiarity! Most people I know want the familiarity of (and access to their data on) the iPhone. They don't want to leave to learn yet another - sometimes not very user friendly - platform. With respect to their data, they trust Apple to protect it, whereas they may not trust car manufacturers not to monetize it.
I guess we will see how this plays out. I completely agree that GM has lost their marbles deciding to not include it in future EVs. No wonder Ford's CEO laughed when he heard the news.
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