27 Insurance Website Designs for Your Inspiration

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The insurance industry is always evolving, and it’s important for insurance businesses to have a strong online presence. A well-designed website can be an effective tool for attracting and keeping customers, as well as establishing a company’s brand identity.

With thousands of companies and independent insurance agents out there, it’s important to have a site that looks professional and functions effectively. Including important elements such as clear and concise contact forms and a strong focus on color cohesion throughout the site can enhance brand recognition and convey a professional image on the website.

Insurance Website Design Examples

Examining successful insurance website designs can offer valuable ideas for creating an effective site and differentiating between effective and ineffective strategies. Here are 27 inspiring insurance website designs that showcase different approaches to insurance and highlight essential elements for creating an effective online presence.

Whether you’re looking for blog post ideas, or seeking inspiration for your own insurance website design, we’ve got you covered. And if you’re looking to create your own site, see our article on How to Make a Website.

Lemonade

Lemonade is looking to modernize the insurance world, and its website does a good job of showcasing that. They use custom illustrations and animations throughout their site, making their brand vibe memorable and fun.

On a white background, the neon pink call-to-action buttons stand out for potential customers.

Interested viewers can choose from one of the listed insurance products in the top left corner of the page, from homeowners to pet insurance. They’re then guided step-by-step through a form to learn more about the programs and sign up for a free account.

Oscar

Oscar uses its website to share detailed information in an organized and concise way. They separate their content into bite-sized sections with engaging design elements that are easy for readers to understand without getting overwhelmed.

Interested customers can use the detailed navigation bar to shop for a specific service, such as individual or family health insurance. The home page also contains helpful links like the Frequently Asked Questions page or the large list of social media links.

State Farm

State Farm is one of the more popular insurance companies that has its brand and marketing strategy down to a science. The company’s website incorporates distinctive brand elements, including its recognizable color scheme and popular “Jake from State Farm.”

The website allows potential customers to select their desired insurance type and enter their zip code to receive personalized results. They highlight the action buttons on their website in a bright red color for easy visibility and interaction.

Lumico

Lumico uses custom illustrations and a bright color palette for its website, which makes a memorable statement.

Their home page is short and sweet, featuring action elements to learn more about a specific type of insurance, and a large slider with previous happy client testimonials.

The navigation menu at the top of the page includes drop-down options for precise browsing, and there’s also a detailed menu in the site’s footer.

The site also has convenient features like a custom portal for current clients to log in and manage their accounts. 

The Zebra

The Zebra serves as a good model for those seeking inspiration for a website design with minimalistic features.

Potential customers can browse coverage options and insurance services using the top menu bar or by simply selecting one of the corresponding illustrations in the header image.

The website’s home page includes a contact form for those interested in obtaining more information or a free quote for options such as home, auto, or pet insurance.

Steadily

The website for Steadily has a customized purple color scheme and features unique illustrations. This method can be effective in creating an engaging and memorable user experience for visitors to your website.

The page contains contact information in the top right corner and a purple action button for interested customers to get a free insurance quote.

The company’s home page features a prominent collection of client testimonials illustrating its commitment to customer satisfaction.

Hiscox

Hiscox uses large typography in their header image to state their target audience as businesses and business owners. On the minimal grey and white background, they use bright red to make action buttons stand out and increase user engagement.

The top navigation bar includes a wide range of options, with a hover-over effect for precise browsing of different insurance products.

Potential customers can enter their zip code in the header or use one of the many action buttons to get a free quote from the company.

Liberty Mutual

Liberty Mutual has effectively utilized unique characters and white space to create a professional and distinctive online presence for its insurance company. Their site features a minimal color palette, with essential elements highlighted in a bright yellow color on top of a white background.

The header of the website offers interactive graphics that allow potential customers to choose a service and enter their zip code to view pricing options. The website includes a search bar in the top navigation menu for convenient browsing.

Centivo

Using bright colors on your site communicates a certain playfulness with your audience. Centivo features a mix of a light teal with a bright pink color scheme on its site, emphasizing action buttons and key information.

Future customers can easily get in touch with the company by using the action button in the top right corner of the menu. They’re redirected to a page with a short contact form and some convenient features such as the Google map widgets for each of their locations.

Aflac

Aflac is a trusted choice for many users because of its effective marketing and strong online presence. Many people recognize the Aflac Duck mascot seen in their commercials, and all throughout their website.

The website has helpful options to enhance user experience, including a small bar above that allows users to adjust contrast or language preferences. Potential customers can browse through individual or business insurance services on the menu to receive help with medical costs or life insurance.

The home page also includes many calls to action and helpful buttons.

Allstate

Allstate offers home, rental, and auto insurance to its clients. Their website features a blue color palette that helps bring attention to the helpful links and resources on their home page.

For those looking for some inspiration for engaging blog post ideas, Allstate is a great example. Shown on their home page are different slider options with action buttons and interactive graphics that are engaging and helpful for the user.

While the site has a lot of helpful elements, a little extra organization could help it be less overwhelming for visitors.

Nationwide

Nationwide is a professional insurance company that has a significant online presence and a considerable amount of social proof. Their website is well-organized, with plenty of space between elements ensuring online viewers can find what they’re looking for without getting lost.

Current customers can file a claim or pay their bill using the action buttons highlighted in a bright blue color in the top menu bar.

Social media links and other contact information are listed in the footer, as well as displayed throughout the pages with clickable phone numbers and contact forms.

Ladder Life

Ladder Life takes a modern and fun approach with its website, using bright colors and animated graphics to catch the viewer’s attention. On their home page, we can see an auto-scrolling view of happy client testimonials, and large calls to action.

They also feature convenient features like the helpful search bar accessible using the button in the bottom right corner of the page. From here, users can search for specific questions or other helpful features on the site.

We can find all contact information including social media links in the footer, or by using one of the action buttons on the home page.

Cigna

Cigna uses plenty of space on its home page to display content and action elements in a well-organized way. Their website shows potential customers why they’re a trusted choice in the insurance industry.

The top of the page features a detailed menu with drop-down options for precise navigation, as well as an intuitive search option. At any time while browsing, users can jump back to the top of the page using the helpful button in the bottom right corner of the page. 

New York Life

New York Life shows its promise to help people thrive. From their home page, potential clients can read one of their blog articles or use one of the other helpful features such as their frequently asked insurance questions section.

This site is a great example for those looking for unique blog post ideas for their site, as they have a lengthy list of helpful advice and resources for their customers.

Contact information is listed in the site’s footer along with social media links, and can also be found on the contact page in the top menu bar.

Metromile

The modern website design for Metromile opens with a large header image and an eye-catching call to action. The site also has helpful features like the widget to easily enter a zip code to get a personalized auto insurance quote.

Users can learn more about the insurance business and their services, like how they manage client injuries, medical costs, or rental cars using the detailed menu at the top of the page.

An important element of this site to note is the ability to view on any screen size. The website and its content adjust based on device and screen size for a personalized digital experience.

Aetna

The website for Aetna opens with a large custom header image with graphics that draw the viewers into their brand. The heart image from their logo is shown in the header image as well as throughout the site, adding to the effects of great color cohesion with the purple accents.

Potential clients can learn more about the insurance policies and premium plan options. The top menu bar provides users with access to a contact form, member login, and a search option for easy navigation.

Fetch

Fetch is a pet insurance provider offered by The Dodo that stands out for its uniqueness. The agency website design incorporates a custom theme featuring graphics and an organized process for potential customers.

Users have the option to fill out a brief contact form with their pet’s information and receive a personalized quote for pet insurance through the use of the navigation menu or action buttons.

The Fetch website’s home page includes useful features, like a list of services and a prominent slider displaying happy client testimonials. Features such as this have a beneficial effect on the customer journey when searching for suitable insurance.

Policygenius

Polycygenius features various helpful features on its site, from eye-catching action buttons in the header to a pop-out hamburger menu for easy navigation.

From their home page, interested customers can view their useful guides to help them through the head-scratching process of insurance shopping, and easy-to-find contact information.

Social media links and clickable phone numbers along with a chat option are listed in the footer of the site, and can also be found in the menu. The menu also includes quick links to learn more about how the company deals with medical costs, property damage, and more. 

Farmers

Farmers Insurance is a well-known professional insurance company with services from auto and home to less common services like pet and workers comp insurance.

Their website is content-heavy, with a detailed menu that has drop-down options for precise browsing. They have a very organized process when guiding potential customers through their services.

From the header image, interested viewers can enter their zip code for a quick quote based on what service they’re interested in. Current customers can also find bright blue action buttons to easily file a claim or manage their account with ease. 

USAA

The website for USAA opens with a display of convenient features right in the site’s header. Visitors can select from the list of coverage options using the large action buttons with correlating illustrations.

After selecting one of the options, you’re directed to a simple quote page where users can enter their zip code and get started learning more. 

Options for current clients to log in, manage their account or file a claim for property damage or client injuries are easily accessible with action buttons in the top menu. 

Haven Life

An accessible navigation menu is a crucial aspect for insurance shoppers when searching for a new agency. The Haven Life website features a menu bar that remains visible and offers detailed drop-down options throughout the site.

The use of bright colors helps to engage potential clients and organize information into easily digestible sections.

To get in touch with the company, simply click on the “Apply Now” button located in the top right corner of the page. Additionally, contact information and social media icons can be found in the site’s footer.

Bestow

Bestow takes a modern approach to insurance with its minimalistic site. The site includes convenient features to make the process for their potential customers organized and seamless.

The website offers an intuitive step-by-step guide that guides users through selecting the right insurance plan that fits their needs. 

The sticky menu is always available for accessible browsing options and clickable contact information, as well as a useful chat feature in the bottom right corner. 

Insurify

Insurify’s website features a standard layout that prioritizes content on its homepage and includes bright orange action buttons.

The website offers convenient features such as a comparative rater in the menu and customer reviews to facilitate the process of selecting an insurance provider.

Visitors will find various resources, including a car insurance calculator and insurance trend reports, which can be accessed through the menu.

The footer of the site provides a list for users to choose their state, access contact information, and social icons, and navigate using a more detailed menu.

Quotacy

As a professional insurance company, displaying content in a way that’s easy to understand is important. Quotacy is a great example of doing this, keeping a lot of content sectioned in a well-organized way that’s easy for viewers to read.

The home page has interactive elements that make it easy for users to learn more about specific information and figure out what would work for them.

Potential customers can find all contact information and social media links in the site’s footer, along with a short bio and navigation menu.

Family Financial Insurance Group

Family Financial Insurance Group’s website keeps navigation simple with a one-page website. The site has a large banner image with a call to action that draws users to learn more about their insurance services.

The home page also features a section highlighting the company’s core values and mission statement which helps establish trust with potential clients. 

Insurance Jack

Insurance Jack keeps its online presence short and sweet for their website. The home page features a prominent banner with a call to action urging users to learn more about a specific type of insurance service, like car or business insurance.

The top navigation menu includes links to learn more about the business or check out their blog.

While the site is very short and visually pleasing, including more easily accessible information can improve the overall customer experience. Websites that require users to take action before learning more tend to have higher bounce rates.

Final Thoughts on Insurance Website Design

The insurance website designs featured provide excellent examples of how insurance agencies can create a strong digital presence and connect with insurance shoppers.

A well-designed website can be a valuable asset for any insurance business, offering access to essential information and making it easier for potential clients to make informed decisions about their insurance needs.

By prioritizing their online presence and investing in a user-friendly website design, insurance agencies can establish themselves as a trusted choice in their industry, and better serve the needs of their clients.