The success of a user experience (UX) design process depends on the feedback from users who test the product. Asking the right questions during user testing can uncover insights that can inform the design process and improve the usability of the product. Here are the top 10 questions to ask during user testing:

1. What is the first thing you notice about the design?

The answer to this question can help identify the visual elements that are most attention-grabbing to users, which can be useful in designing an effective landing page.

• What makes the design stand out?
• Is there anything about the design that confuses you?

2. How easy is it to navigate the website/app?

Navigation is a crucial aspect of UX design. Asking this question can help identify areas that need improvement to make the website/app more user-friendly.

• Can you find what you’re looking for quickly and easily?
• Are there any features or pages that you can’t find easily?

3. What is your overall impression of the design?

This question can help you understand how users feel about the design and whether it aligns with the desired brand image.

• Does the design fit the intended brand image?
• What emotions or feelings does the design evoke?

4. How well does the design communicate the product/service?

The answer to this question can reveal whether the design effectively communicates the product/service to the user.

• Is the product/service offering clear?
• Do you understand what the product/service does?

5. What do you think is the primary call to action?

This question helps to understand whether users are able to identify the intended next steps or actions on the website/app.

• What actions can you take on this page?
• Is the call to action clear and easy to find?

6. How easy is it to complete the desired action?

Understanding the ease with which users can complete tasks on the website/app can help identify usability issues.

• Did you encounter any difficulties in completing the task?
• Was the process intuitive and easy to follow?

7. What do you think is the purpose of the design?

Understanding how users perceive the purpose of the design can help ensure that it aligns with the intended goal.

• Does the purpose of the design align with your expectations?
• Is there anything missing that would make the purpose clearer?

8. How does the design make you feel?

The answer to this question can reveal whether the design is emotionally engaging and how it makes users feel.

• What emotions do you associate with the design?
• Does the design make you feel a certain way about the brand or product?

9. Is there anything else you would like to add about your experience with the product?

The answer to this question can help expose new ways to make the experience more intuitive.

• Were there any features or elements that were not covered by the previous questions?
• Is there any additional feedback that you would like to provide about your experience with the product?

10. How did the product compare to other products that you have used?

The answer to this question forces users to make direct comparisons to apps they’ve already used which can further highlight conventions and patterns that they depend on that may be missing from the designs.

• Did the product offer unique features or functionality compared to similar products?
• Did the product perform better or worse than similar products?

Michael Sim

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