AI Search Startup Raises $26 Million to Offer Rival to Google
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AI Search Startup Raises $26 Million to Offer Rival to Google
AI Search Startup Raises $26 Million to Offer Rival to Google
(Bloomberg) -- Perplexity AI, which makes a conversational search engine using artificial intelligence, has raised $25.6 million in a funding round led by New Enterprise Associates, the latest deal in the booming AI sector.
Most Read from Bloomberg
Perplexity is part of a growing wave of startups seeking to use artificial intelligence to loosen Google’s hold on online search. Among its investors are a striking number of Google’s own AI researchers.
The San Francisco-based startup offers up a new model of search. Users type simple queries on its website — one recently popular example: “Why can’t we digest grass?” — and Perplexity responds with short answers generated by its AI systems. Along with the funding round, the company on Tuesday launched an iOS app, after finding that a majority of its traffic comes from mobile devices.
The startup has quickly found a following, and has attracted a star-studded roster of investors, including Yann LeCun, the chief AI scientist for Meta Platforms Inc. Its backers also include at least six current and former AI researchers at Google and sister company DeepMind, including Jeff Dean, Google’s senior vice president for research and AI, who was an angel investor in the company in its early stages, according to data from research firm PitchBook.
The outsized presence of Google staffers among the startup’s investors speaks to Google’s ubiquity in the burgeoning field of artificial intelligence — and to how the company’s foundational work in the field often spills over beyond its Mountain View, California campus.
Those putting their money behind new chat interfaces such as Perplexity and ChatGPT, the wildly popular chatbot from OpenAI, are betting the new tools will eventually siphon users away from Google’s core search product. Alphabet Inc.’s Google is seeking to move faster in AI, with executives declaring a “code red” shortly after the release of ChatGPT. Yet many of its competitors in the field are staffed by researchers who have left its AI labs — and, in the case of Perplexity, also funded by them.
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