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SAP Marketing Cloud - Twitter / Facebook Integration

 1 year ago
source link: https://answers.sap.com/questions/13281346/sap-marketing-cloud-twitter-facebook-integration.html
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Feb 04, 2021 at 12:20 PM

SAP Marketing Cloud - Twitter / Facebook Integration

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Hello everyone,

I am SAP Marketing Cloud consultant and interested in Social Media Integration (especially: Twitter and Facebook).

In the past, SAP provided Standard Integration Content to establish the integration. More precisely, there are the following Integration Packages (for SAP Cloud Platform Integration, short CPI):

  • Facebook Page Integration with SAP Marketing Cloud
  • Twitter Integration with SAP Marketing Cloud

Yesterday (2020-02-03), I realized that the Integration Guides (within both integration packages above) have been changed to deprecated:
https://help.sap.com/viewer/25af8a58fb4a4b3287714902f73e6079/2102.500/en-US/b6e1852a2a39466eb1ce0f49c10a3ff2.html

What is the reason for the deprecation? Does SAP Marketing Cloud not provide Social Media Marketing in future anymore? Where can I find the "new" integration guide (if it should exist)?

I realized some month ago that the App Sentiment Engagement (for visualizing social postings and creating target groups) has already been removed from SAP Marketing Cloud (without providing a new app that replace this one), but what does the deprecation of the integration guides now precisely mean?

Would be great if somebody could give me feedback on this question.

Thanks and best regards,
Denny


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