RIP TechCrunch's Official Twitter Badge (11/9/22-11/9/22)
source link: https://finance.yahoo.com/news/rip-techcrunchs-official-twitter-badge-174036102.html
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RIP TechCrunch's Official Twitter Badge (11/9/22-11/9/22)
For a few hours this morning, TechCrunch was recognized by Elon Musk's newest plaything, Twitter, as a news organization with enough merit to warrant a highly coveted "official" designation. We regret to inform our readership that this elite classification has since been rescinded... along with the designation on all other accounts that earned this momentous honor.
easy come, easy go pic.twitter.com/GguIzQSiLR
— Bryce Durbin (@dicebourbon) November 9, 2022
This morning, Twitter began rolling out a gray "official" badge. Since the blue checkmark can soon be purchased for $8 per month, this designation was intended to denote important accounts to protect them against impersonation (essentially, the same purpose that the blue check used to serve). But after a blissful few hours of acknowledgment from our new bird app overlords, our official check has moved on to a better place.
When tech YouTuber Marques Brownlee posted about his own grey official badge, Chief Twit Elon Musk replied, "I just killed it." The Tesla and SpaceX CEO followed up, "Blue check will be the great leveler."
Musk then took to his own account to explain: "Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn't."
Please note that Twitter will do lots of dumb things in coming months.
We will keep what works & change what doesn’t.
— Elon Musk (@elonmusk) November 9, 2022
Esther Crawford, the product manager who announced the rollout of official badges last night, said that this reversal may be temporary: "The official label is still going out as part of the @TwitterBlue launch -- we are just focusing on government and commercial entities to begin with. What you saw [Musk] mention was the fact that we're not focusing on giving individuals the 'Official' label right now."
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