If you don’t know the basics, there will be a very high chance that your design will not work. Your user might not like your design, or your design might not make your user convert into a customer.

In the field of UX, there are so many fundamentals that only an AI can know them all. I don’t know all of them, and you don’t have to if you know just three of them.

Let’s talk about the three fundamentals of UX design that you just have to remember and apply in your design to make your users feel delighted.

#1 Usefulness: How Does It Work?

“Usefulness describes anything that helps you get closer to or meet your goals.”

According to Google, usefulness means the quality or fact of being useful. The usefulness of a design, service, or product matters with regard to its users. If a user has a problem and your product provides him with a solution, then your product is of use to him.

The more useful your product is, the better. The first rule of UX design is to create a solution to a user’s problem.

Find out what your user wants and what your user needs, and find their core requirements. Go and check every feedback email from your existing customer or go and check your competitor’s reviews and find out what your customer or potential customer needs.

UX is about understanding users to give them a better experience, and the best way to give them a better experience is by solving their problems.

#2 Usability: How Easy It’s to Use?

“Usability is a measure of how well a specific user in a specific context can use a product/design to achieve a defined goal effectively, efficiently and satisfactorily.”

After you find a solution to your user’s problem, figure out the easiest way possible to provide them with that solution. If you have a solution but a user can’t use it, then what use is your solution to the user?

If you’re providing a solution to help the user track their diabetes and manage it, then developing an app for Android is not the proper solution. Build it for iOS and the web, too, and make sure every diabetic user who is facing the same problem can use your solution.

Make things easier for your users. Easy is the word you have to focus on when designing a product solution, as users hate complex things. Make your screen simple, make the design easier, provide fewer options, provide a clear solution, etc. These are the things you have to focus on.

I recommend you read the article linked below to learn more about usability in UX design.

#3 Desirability: How Desirable It Is?

“A desirable design is making a product or service attractive so that the user can get attracted to your solution, and have an urge to use it.”

The third one is how desirable it is. If the solution is not aesthetically pleasing, most people will not be attracted to it. We all know how easy it is nowadays to compete in the business world. Even if you have a unique idea, your competitors will steal it and create something new.

Desirability helps you attract more users, but after the initial attraction, it’s all about the usefulness and usability of your design. All three of the fundamentals work together to make a viable solution.

So I recommend all designers follow these 3 fundamentals whenever they’re creating a new product or service that helps solve a user’s problem.

Source of Inspiration: Ruo Shan’s Image

Everything that needs to be said has already been said. But since no one was listening, everything must be said again.” — André Gide

This article was inspired by an image by leeruoshan.com in which Ruo Shan identified these 3 fundamentals. I tried to explain these 3 fundamentals so that designers like me can understand them better.

I recommend you read this article also, so that you can understand the author’s point of view by putting your feet in his shoes.

PS: I also want you to check out his portfolio and case studies that will inspire and guide you to make a perfect portfolio and how to write good case studies.

Thanks for reading, guys. I'd like to write more articles like this one in which I explain my thoughts on articles, blogs, and videos written or created by other writers and designers.

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