3 Ways Educators Use Rewards to Increase Newsletter Engagement
source link: https://www.smore.com/blog/carrot-stick-3-ways-to-use-incentives-to-increase-school-newsletter-engagement/
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Carrot & Stick: 3 Ways to Use Incentives to Increase School Newsletter Engagement
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Dr. Kara Stern, Smore Resident Educator
A veteran educator, I've been a teacher, principal, ED @ www.mathforamerica.org, head of school, and now Resident Educator @ Smore. Ph.D. in Teaching & Learning. I ❤️ my Libby app :)
More posts by Dr. Kara Stern, Smore Resident Educator.
Dr. Kara Stern, Smore Resident Educator
Busy? Here's the TL;DR
- One way principals boost engagement is via rewards
- They tap into emotional rewards by posting pictures
- They encourage healthy competition amongst parents
- And they offer up prizes parents can claim for their kids
We asked educators to share a school newsletter engagement hack with us.
Turns out almost a quarter of them use rewards! The rewards themselves fall into 3 categories: emotional, competitive, & tangible.
Let’s walk through each 👇🏽.
1. Emotional - a picture is worth, well, you know!
What parent doesn’t enjoy finding a picture of their own child in a school newsletter?! It just gives it that much more meaning and importance. Educators know that, too, and use it to their advantage. Here are a few different ways they put photos of students to work for them:
That last one is interesting, right? It serves a dual purpose 🤓.
2. Competition has its rewards.
Sometimes a competitive incentive is the best — it depends on the vibe of your community. If this is a direction you could go in, there are lots of ways to have fun with it. Here’s a principal whose parents get a competitive advantage from simply reading the updates:
And here’s one who gets parents competing to score points with the principal:
And a third who gets an entire positive community competition going! 🙌 🙌
3. Lastly, actual 🏆 for reading school updates!
A small cohort of educators give out a variety of school-related prizes for children whose parents read their updates. Some would argue that prizes for reading are counter-productive, but these are thoughtful, school-based rewards! Here are some suggestions from folks in the field:
So, if you’re looking for ways to get more parents to read your updates, try one of these 🥕🥕. And let us know how it goes!
Here’s a template to help you get started.
Smore BlogDr. Kara Stern, Smore Resident Educator
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