Credit lines are a lucrative product. U.S. consumers alone pay $120 billion in credit card interest and fees every year, according to the Consumer Financial Protection Bureau. Given the revenue opportunity, it's no surprise that there's enduring interest from both startups and established companies in delivering credit-based products. But challenges stand in the way, including -- but not limited to -- complying with local laws and regulations and modeling credit risk.

Enter Noble, a putative solution in the form of a platform that allows businesses to build credit-based products like credit cards and buy now, pay later services with no-code tools. Founded by WeWork veterans, Noble allows clients to connect data sources to create custom credit offerings, providing a rules-based engine to edit and launch credit models.

Noble today emerged from stealth and announced the close of a $15 million Series A round led by Insight Partners with participation from Cross River Digital Ventures, Plug & Play Ventures, Y Combinator, Flexport Fund, TLV Partners, Operator Partners, Verissimo Ventures, Interplay Ventures and the George Kaiser Family Foundation. The new cash brings the company's total raised to $18 million, which CEO Tomer Biger tells TechCrunch will go toward opening a new office and expanding Noble's portfolio to support additional use cases.

Connecting data sources in Noble's admin dashboard. Image Credits: Noble

Biger and Noble's CTO, Moran Mishan, worked together at WeWork on building underwriting infrastructure to help screen and assess the creditworthiness of tenants. Prior to WeWork, Biger was the product manager responsible for business-to-business (B2B) lender Behalf’s underwriting infrastructure, while Mishan was a software engineer at Woo.io, a job candidate sourcing platform.

"From these firsthand experiences, [we] saw how complicated it is for companies to build underwriting infrastructure and launch new credit-based products, Noble aims to change that," Biger told TechCrunch in an email interview. "[We allow] companies to launch additional products that their end-customers want -- access to credit."