Intel's processor lineup used to be, in the words of one of our greatest working artists, all about the Pentiums. That became less true beginning in the mid-2000s, when the modern "Core" branding was created to emphasize the company's then-new multi-core processor offerings. But it was still sometimes about the Pentiums—Pentium and Celeron have both soldiered on into the modern era as brand names for low-end desktop and laptop CPUs.

But the labels may not be long for this world, even in that diminished capacity. Intel announced today that its laptop chips will shed the Pentium and Celeron branding beginning in Q1 of 2023, to be replaced by "Intel Processor." The word "Processor" has a capital P so that you don't confuse an Intel Processor with an Intel processor.

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Intel VP Josh Newman claims that unifying the Pentium and Celeron families together under one nondescript umbrella "will simplify [Intel's] offerings so users can focus on choosing the right processor for their needs." But this rebranding doesn't necessarily mean that the lineup is being simplified; Pentium and Celeron laptop chips are spread out across two distinct product families with two entirely different architectures, one based on low-power Atom cores and another based on the same Alder Lake architecture as Intel's flagship CPUs. Assuming that Intel Processors still come with model numbers, they will become even more important for people who want to know exactly which Intel processor they're buying.

We don't know how many Intel Processors are launching in Q1 of 2023 or which Intel processor architecture they will use. Intel also wouldn't tell us whether low-end desktop Intel processors will become Intel Processors in the future (a company spokesperson would only tell us that Intel has no low-end desktop CPUs slated to launch in Q1 of 2023). However, Intel processors that currently use the Pentium and Celeron branding will continue to do so—they won't be rebranded as Intel Processors retroactively.