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Walmart introduces virtual try-on tech which uses customers' own photos to model...

 2 years ago
source link: https://finance.yahoo.com/news/walmart-introduces-virtual-try-tech-040148923.html
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Walmart introduces virtual try-on tech which uses customers' own photos to model the clothing

Sarah Perez
Thu, September 15, 2022, 1:01 PM·4 min read

Walmart is expanding its support for AI-powered virtual try-on technology that allows online shoppers to better visualize clothing on models that look like themselves in both appearance and body type. Before, Walmart.com customers could select from among dozens of different models to find one who best looked like them in order to see how clothing would likely look on their own body, and with their own skin tone, across a range of apparel items. Now, the retailer is launching new technology called "Be Your Own Model," which lets shoppers use their own photos to see how clothing looks on them, instead of choosing one of the existing fashion models.

The virtual try-on technology hails from Walmart's 2021 acquisition of the startup Zeekit. The computer vision and neural network-powered feature is capable of analyzing catalog images of garments to create a dressed image. The use of neural networks helps to determine the different variations of a product, including size, color and other factors -- like fabric draping or sleeve length, for example.

The result is more realistic imagery than some other experiences where a photo is simply laid overtop another image, Walmart says. This makes it feel different from other tech, like AR-enabled shopping, notes Cheryl Ainoa, Walmart SVP of New Businesses and Emerging Tech.

"Where we didn't feel like customers were satisfied is that a lot of the AR experiences are basically the equivalent of taking and laying a flat image on top of a flat image," she says. "That doesn't let you actually experience what this article of clothing is going to look like on me."

Initially, Walmart presented its virtual try-on options across models ranging in height between 5’2″ and 6’0″ and in sizes XS through XXXL across "thousands" of items. As of today, this earlier iteration is now available on more than 270,000 items across both national brands like Champion, Levi's and Hanes, and Walmart's portfolio of brands, including Sofia Active by Sofia Vergara, Love & Sports, ELOQUII Elements, Time & Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman. A smaller number of items on the Walmart Marketplace also support the feature. It's also expanded from 50 models to now over 100.


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