Bilibili joins a number of Chinese tech firms to ramp up hiring in Southeast Asi...

Bilibili joins a number of Chinese tech firms to ramp up hiring in Southeast AsiaBilibili

Bilibili joins a number of Chinese tech firms to ramp up hiring in Southeast Asia

Aron Chen

posted on 18 hours ago

Nasdaq listed Chinese video streaming platform Bilibili is expanding its businesses in Southeast Asia by ramping up hiring in Thailand, the Philippines, Malaysia, Vietnam and Indonesia, as many Chinese tech firms seek for new growth engine in the region amid a slowing economy on the mainland.

 Nasdaq listed Chinese video streaming platform Bilibili is expanding its businesses in Southeast Asia by ramping up hiring in Thailand, the Philippines, Malaysia, Vietnam and Indonesia, as many Chinese tech firms seek new growth engines in the region amid a slowing economy on the mainland.

According to a new recruitment advertisement posted on Monday, which targets fresh graduates, Shanghai-based Bilibili is hiring personnel for content operation positions in Thailand, the Philippines, Malaysia, Vietnam and Indonesia.

The jobs will mainly fall under the company’s oversea business unit dubbed the Xingchen Project. Established in 2020, this unit aims to create a “genuinely localised and globalised video community product” based on Bilibili’s core content categories of anime, comics and video games. The qualified candidates, who are scheduled to graduate between September 2022 and August 2023, must be capable of communicating in Chinese, English and their country’s native language.

The new employee will be responsible for writing relevant local-market content, as well as build up a highly-localised online community for local content creators.

Bilibili has already launched different version of its apps for its targets market in Souhteast Asia, as well as bilibili.tv website overseas.

In China, Bilibili is no longer just a niche platform that focus on vertical market- anime, comics, and games (ACG). It now covers a wide range of contents, including fashion, lifestyle, beauty, music and technology.

Southeast possess immense market potential and offer huge opportunities for Chinese tech firms that are looking to expand their business overseas. According to the report ”e-Conomy SEA ” released by Google, Temasek, and Bain& Company, the Southeast Asia region has more than 570 million citizens, of which top 3 markets by population are Indonesia (264 million), the Philippines (105 million) and Vietnam (96 million), The population of internet users in Southeast Asia had increased fourfold over the past ten years, making Southeast Asia the most engaged mobile internet region in the world.

Chinese largest e-commerce company Alibaba, for example, Alibaba has made Singapore the center for their expansion into South-east Asia. Prior the purchases of Singapore’s Axa Tower, Alibaba has taken control of Southeast largest e-commerce platform Lazada after boosting its stake in the company to 83% in 2017. Alibaba is also the second-largest shareholder of logistic company Singapore Post.

Tencent announced in September 2021 that it is opening a Singapore office, reportedly in a co-working space in OCBC Centre East at Raffles Place. ByteDance also plans to spend several billion dollars and add hundreds of jobs in Southeast East Asia over the next three years, after TikTok achieved huge success in the region.

miHoYo, creator of global hit gacha game Genshin Impact, has picked Singapore as the headquarter of HoYoverse, a metaverse unit announced by miHoYo in February. The office will serve as a hub for “global distribution and operations,” and will work closely with the company’s other offices to provide technical support for game development.