Hey, PH 👋

Thank you so much @mwseibel and @ycombinator, for the hunt 🙏.

I'm Pedro, co-founder of Conversion Pattern.

🤯 Businesses spend 30% more than necessary to acquire customers due to bad analytics and attribution. People using different devices to access websites, ad blockers, privacy regulations such as GDPR and CCPA, iOS14 tracking restrictions, and many others make analytics and attribution difficult for advertisers. Advertisers are losing visibility on how to spend their marketing budget.

Conversion Pattern is a website tag manager that helps you track purchases and visits across devices. We do this with a single line of JavaScript that distinguishes between new and returning users. Conversion Pattern allows data teams to get up to 99% accurate reporting from their analytics and ad platforms. Unlike other alternatives, we identify the user before sending the conversion event, which helps to make sure that the sale gets correctly attributed when it arrives at its destination.

😎 My co-founders ran an e-commerce company that relies heavily on paid advertising. They suffered from this problem first-hand. Having worked multiple years with analytics in big tech, I have also experienced customers complaining about inconsistent numbers. Most times, the core problem was their tracking and attribution.

🤟 At Conversion Pattern, we believe that allocating marketing resources in the most efficient way is key for a successful business - as you can spend more on other critical parts of the company.

🙏 Has your Customer Acquisition Cost increased significantly in the past year? Are you currently experiencing inconsistencies in your 3rd-party tracking and wrong attribution? We would love to help. Sign up for a trial at https://www.conversionpattern.co...

Pedro Nascimento CTO, Conversion Pattern