No Surprise: iPhone 14 Expected to Be More Expensive

Apple expected to raise prices by around $100

We’ve known for a while that Apple was considering increasing the prices of the iPhone 14 series, but now we have more evidence that this is very likely to happen when the new models are announced next month.

Super-reliable Apple analyst Ming-Chi Kuo reveals that the average selling price, also known as ASP, of the iPhone will increase with the debut of the iPhone 14, and unsurprisingly, Foxconn will be the company to benefit from this price hike.

While Kuo doesn’t reveal how much the price of the iPhone could go up, previous information on this front indicates that Apple was pondering a $100 hike on all models, starting with the base standard iPhone.

Four new iPhones launching this year

Apple will launch for new iPhones this year, namely the 6.1-inch iPhone 14, the 6.7-inch iPhone 14 Max, the 6.1-inch iPhone 14 Pro, and the 6.7-inch iPhone 14 Pro Max.

“Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to $1,000-1,050 (USD) due to two iPhone 14 Pro's price hikes & higher shipment proportion,” Kuo explains in a tweet posted earlier this week.

“Hon Hai is the major EMS for iPhone 14 series (with a 60-70% order proportion), so its revenue will markedly benefit from an increased iPhone 14 series ASP. No wonder Hon Hai raises full-year performance to “growing” from “roughly flat,” he continues.

The iPhone 14 lineup is projected to be announced in September, and people familiar with the matter said the event would take place earlier than usual. If this is the case, then all new iPhone models are very likely to go on sale by the end of the month, with no delays happening this year, it seems.