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Why does Apple cuts costs on a $1200 laptop???

 2 years ago
source link: https://forums.macrumors.com/threads/why-does-apple-cuts-costs-on-a-1200-laptop.2351099/
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Why does Apple cuts costs on a $1200 laptop???

exoticSpice

macrumors 6502a

Original poster

Jan 9, 2022
That SSD speed on the 256GB is sad. We have to spend $200 more to get more speeds. Really Apple?

I am done with your cost cutting.

Scott-n-Houston

macrumors 6502a
Apr 27, 2008 Houston (duh)
It could be due to supplies and availability and not cost…

But you’re probably right about cost.

Sheepish-Lord

macrumors 65816
Oct 13, 2021 1,023 1,662
That SSD speed on the 256GB is sad. We have to spend $200 more to get more speeds. Really Apple?

I am done with your cost cutting.
Why did you start a new thread complaining about the same thing people have been talking about for two weeks now?

CVC

macrumors member
Oct 22, 2005 Southern California
We don’t know if it’s a cost cutting measure. They may not have been able to get 128GB chips in the quantities they need.

exoticSpice

macrumors 6502a

Original poster

Jan 9, 2022
Why did you start a new thread complaining about the same thing people have been talking about for two weeks now?
It's been confirmed now

exoticSpice

macrumors 6502a

Original poster

Jan 9, 2022
We don’t know if it’s a cost cutting measure. They may not have been able to get 128GB chips in the quantities they need.
They make 128GB chips for ipad pros
Reactions: appleguy123

CVC

macrumors member
Oct 22, 2005 Southern California
Re-read what I said. They may not be able to get 128GB chips IN SUFFICIENT QUANTITIES. But really we don’t know the reason they did this so it’s silly to work up so much anger over it

russell_314

macrumors 68040
Feb 10, 2019 3,393 4,458 USA
That SSD speed on the 256GB is sad. We have to spend $200 more to get more speeds. Really Apple?

I am done with your cost cutting.
Why would you cut costs and buy a $1200 laptop?

If you're complaining about the 256 GB single chip that I'm sure has multiple threads on it now it's likely due to supply chain. Of course Apple did cut costs on the Air. Speakers, microphone, screen... Shall I keep going? It's about making something in a price point. If they didn't cut costs it wouldn't have sold for $1200
Reactions: neuropsychguy

planteater

macrumors 6502a
Feb 11, 2020 1,207
Or maybe they know their market and are aiming the Air to general use or Office type users. I suspect most that need more speed are looking at the Pro models anyway. This is a non-issue for the vast majority of customers.

avichou

macrumors 65816
Sep 19, 2021 1,132
because they can cheap out AND make products more expensive ,and people will still buy and praise them

also apple engineer said that this new single nand doesnt matter as the mac still performs faster than the m1. and thanks to apple's amazing tech advancements we now have a single nand isntead of 2 ,so the new macbook air is even lighter.why don't you stop complaining about anything ?
Reactions: q64ceo

PlainBelliedSneetch

macrumors regular
Oct 4, 2017
They make 128GB chips for ipad pros
So, if they use the same chip and supply is constrained, sellng 1 MacBook with 2 128GB parts means they can’t sell 2 iPad pros.

Cide

macrumors newbie
Jul 11, 2022 Edmonton, AB
I don't know how anyone can use a 256GB SSD to begin with,
Even on a MacBook air just used for web-browsing and office work,
Even using Logic would fill the thing up...

Go at least 512, 1TB.
Reactions: macsorcery

hagjohn

macrumors 65816
Aug 27, 2006 1,432 2,972 Pennsylvania
That SSD speed on the 256GB is sad. We have to spend $200 more to get more speeds. Really Apple?

I am done with your cost cutting.
Why do people insist on being complete morons?

fisherking

macrumors G3
Jul 16, 2010 9,086 3,471 ny somewhere
I don't know how anyone can use a 256GB SSD to begin with,
Even on a MacBook air just used for web-browsing and office work,
Even using Logic would fill the thing up...

Go at least 512, 1TB.
it's a long way from 'web-browsing and office work" to 'logic'.

i do my real work (logic, final cut) on an imac. i do everything else on a 12" macbook, with a 256gb drive. six years in, and i have 151gb available. because it's moderate photo & music libraries, and then... mostly documents.

i archive much of my work. and my ex has the same macbook; she has most of her work in the cloud.

everything depends on your needs (and, i guess, budget).

anyway, a 256gb SSD M2 air still beats an intel macbook air...

Asiatic Black Hebrew

macrumors newbie
Jul 12, 2022
I don't know how anyone can use a 256GB SSD to begin with,
Even on a MacBook air just used for web-browsing and office work,
Even using Logic would fill the thing up...

Go at least 512, 1TB.
Right, because the average user definitely needs to run Logic. This is easily the most ridiculous comment I’ve read all day.
Why do people insist on being complete morons?
It’s an unfortunate side effect of YouTube content creator videos & usually happens when people regurgitate things they’ve heard/read without having a clue what they’re talking about.

Dealmans

macrumors 6502a
Mar 12, 2022
Maybe the whole SSD slowdown issue is way overplayed.. SSD is fast, 99% of people who use the Air will not notice this in day to day tasks. You're not buying one to run benchmarks. And for the 1% who will, are probably better served with a 14" Pro anyway.
Will see soon.

Dealmans

macrumors 6502a
Mar 12, 2022
I don't know how anyone can use a 256GB SSD to begin with,
Even on a MacBook air just used for web-browsing and office work,
Even using Logic would fill the thing up...

Go at least 512, 1TB.
anyone using logic has a pro in my circle, unless you are ukulele player lol
Reactions: gentleman00

gentleman00

macrumors 6502
Aug 8, 2007
That SSD speed on the 256GB is sad. We have to spend $200 more to get more speeds. Really Apple?

I am done with your cost cutting.
No one is forcing you to spend an extra $200. If you are planning to use the laptop for professional purposes then upgrade to the MacBook Pro 14”.

Asiatic Black Hebrew

macrumors newbie
Jul 12, 2022
No one is forcing you to spend an extra $200. If you are planning to use the laptop for professional purposes then upgrade to the MacBook Pro 14”.
This was suggested days ago in a separate thread to all the folks who were maxing out their Airs, & most just ended up attacking the person who suggested it.

exoticSpice

macrumors 6502a

Original poster

Jan 9, 2022
Why do people insist on being complete morons?
The M1 Air $999 did not have this problem as it had 2 NAND chips of 128GB each. I am not a moron. Why did Apple not use a higher speed NAND then?
Reactions: dimittar

exoticSpice

macrumors 6502a

Original poster

Jan 9, 2022
guys I just want to why Apple used a slower SSD than the M1 Air. The M2 Air increased in priced from $999 to $1199 but Apple still used a cheaper ssd.
1657854622959.png
You do know that even with 1 NAND you can still get great speeds. For example WD BLACK 250GB SN750 still gets up to 3600MB/s.

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eicca

Contributor
Oct 23, 2014 1,068 1,356
But in reality, who's going to notice? If you're doing stuff that requires that much data transfer that fast, you're not using a base model MacBook Air.

fisherking

macrumors G3
Jul 16, 2010 9,086 3,471 ny somewhere
The M1 Air $999 did not have this problem as it had 2 NAND chips of 128GB each. I am not a moron. Why did Apple not use a higher speed NAND then?
you do realize that no one on this forum (or anywhere, really) can answer that? apple doesn't share it's design decisions. anyway, as eicca above noted... who's going to notice? (outside of geekbench/macrumors forum ppl)?....
Reactions: EmotionalSnow

ian87w

macrumors 604
Feb 22, 2020 6,612 9,381 Indonesia
That SSD speed on the 256GB is sad. We have to spend $200 more to get more speeds. Really Apple?

I am done with your cost cutting.
Because they can. Those record breaking quarterly revenues gotta come from somewhere, and part of it are cost cutting and you giving them more money.
Reactions: sracer

ian87w

macrumors 604
Feb 22, 2020 6,612 9,381 Indonesia
It could be due to supplies and availability and not cost…

But you’re probably right about cost.
The supply thing has been debunked so many times on so many sites. There's no shortage on NAND chips, and prices are actually going down. It's simply Apple maximizing their profit margin.

Nothing's wrong with that, mind you, but Apple should just be honest about it and disclose the discrepancy of performance between the base model and the rest.
Reactions: svenmany

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