• Pizza Hut launched a brief experience in the metaverse through ComplexLand.

• The pizza chain gave visitors the chance to win free pizza in the digital world.

• I tried it for myself, and I don't think fast food and the metaverse mix.

Pizza Hut recently made its debut in the metaverse, so I decided to pay the virtual pizza chain a visit.

I've visited other fast food chains in the metaverse before, including Chipotle's Roblox burrito builder earlier this year.

Source: Insider

I found Chipotle's take on the metaverse amusing and mildly entertaining but missing the essential pieces I want in a restaurant, so I was interested to see how Pizza Hut would fare in comparison.

Like Chipotle, Pizza Hut opted to host its event in a virtual experience that already exists, in this case, ComplexLand.

ComplexLand describes itself as a "free, open-world digital experience" centered around purchasing exclusive merchandise and brand drops.

The game dropped me in the welcome area of the digital world, where I was given a randomized avatar to explore.

I first spent a few minutes getting my bearings, figuring out how to move around and chat.

Messages started popping up about different merch drops in the digital world and where I could find them.

Almost immediately, I happened upon some coins that could be used for exchanges inside the website.

The Pizza Hut connection wasn't especially clear, so I double checked that I was even in the right place.

ComplexLand was full of areas I could enter, so I searched around more.

Each spot on the map took me to a different page where different items were available to buy.

There were both real and virtual items for sale.

Most of the items on sale were collaborations with brands I recognized by name, like this shop's affiliation with "Ozark."

This Bored Ape art was sold out by the time I arrived.

Pizza Hut's role came in the form of delivery vehicles places around the the area that users could find and use to potentially win free pizza for a year.