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Blizzard offers refund for nerfed $25 Hearthstone card

 2 years ago
source link: https://arstechnica.com/gaming/2022/05/blizzard-offers-refund-for-nerfed-25-hearthstone-card/
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Diamond hands —

Blizzard offers refund for nerfed $25 Hearthstone card

Original buyers get in-game gold—and they can keep the card.

Kyle Orland - 5/20/2022, 4:15 PM

Shine bright like a diamond.
Enlarge / Shine bright like a diamond.


Last month, Hearthstone broke a long-standing precedent by selling a single cosmetic card upgrade for a whopping $25 (or a similar amount of in-game currency). Now that the expensive card's power level is being scaled back, Blizzard is offering a generous refund to players who made that purchase—and it's letting them keep the ultra-rare card, to boot.

Drek'Thar has been an extremely popular Hearthstone card since its release in December alongside the Fractured in Alterac Valley set. Thanks to the card's ability to draw and summon two minions from your deck whenever cast (if your deck is constructed correctly), Drek'Thar was showing up in upward of 20 percent of all competitive decks this month, according to HSReplay.net statistics, and decks with the card were winning more than 60 percent of the time.

A diamond is forever

For months, Hearthstone players could find a Legendary Drek'Thar in regular packs, craft a copy by using in-game dust gained from excess cards, or earn a "free" Golden copy by completing various in-game quests. Starting April 5, though, Blizzard added a way to obtain a new version of Drek'Thar: pay $25 (or 3,000 in-game gold) to purchase an ultra-rare "Diamond" upgrade.

Diamond cards were first introduced in a late-March Hearthstone update as a purely cosmetic modification to existing cards. The ultra-rare Diamond versions, which come complete with custom animations, are targeted at hardcore collectors who want to show off the rarest and prettiest versions of their cards.

For the most part, players could obtain Diamond cards by completing quests on the game's Tavern Pass Reward Track or by collecting full sets of other Legendary rarity cards. Drek'Thar was the exception, though; the only way to get the Diamond version of that card was to buy it with in-game gold or cold, hard cash during his April sales window.

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My friend found that Diamond Drek'Thar is already in game. Maybe we can get it one day?👀 pic.twitter.com/gKlWH9idWP

— guouey (@guouey) February 18, 2022

Many players weren't happy about that sales tactic, as exemplified by a popular Reddit thread full of complaints about perceived greed on Blizzard's part. "It'd be one thing if you'd get multiple diamond cards, but for a single card, it is not even close enough to be worth 25 USD," user prplehuskie13 wrote in a representative comment.

Sorry for the nerf—have some gold

Fast forward to Thursday, when Blizzard's Hearthstone update 23.2.2 scaled back Drek'Thar's in-game power level. Now, instead of summoning two additional minions, the card only summons one when cast. The change has led to an immediate reduction in Drek'Thar's usage and win rates, according to HSReplay.

These kinds of nerfs are pretty common when a card becomes too dominant in the Hearthstone metagame. And when they happen, Blizzard offers affected players refunds in the form of in-game dust that can be used to craft other cards (while also letting players keep the newly nerfed cards in their collection).

For players who spent money on Diamond Drek'Thar, though, Blizzard is going the extra mile with its refund. "Any players who own Diamond Drek’Thar at the time that the patch goes live will automatically receive 3,000 Gold when they log in as a refund," the company wrote.

That's enough gold to buy 30 packs of cards, which would usually cost $35 to $40 if purchased in various bundles. And that refund is on top of the nerfed Diamond Drek'Thar itself, which players will get to keep as evidence of their conspicuous digital consumption.

While Blizzard stopped short of giving actual money back to players who spent $25 for a Diamond Drek'Thar, the in-game gold is a pretty generous bonus for those who made the investment. And who knows—maybe it will make those Hearthstone whales even more willing to throw money down on a single cosmetic card upgrade in the future.

Promoted Comments

  • cmacd Ars Tribunus Angusticlavius
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    malor wrote:
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    It's more them doing almost the right thing. A virtual refund costs them almost nothing. An actual refund would have been better.
    Going to disagree here. A virtual refund (which is to say a refund in in-game currency) to the kind of people who will spend twenty five dollars on a cosmetic upgrade to a single card is almost certainly lost revenue. Maybe not dollar-for-dollar, but these are clearly whales who do put dollars into the machine regularly, so giving them company scrip will almost certainly mean some reduction in how many real US dollars they put in over the aggregate refunded group.

    This isn't small amounts of promo funbucks given to new players, which usually displaces no actual player spending and which may gain new paying customers. This is a discount given to actual high-spending players. Handing those kind of customers store credit is, arguably, effectively the same as handing them cash.

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