• Influencers get paid a number of ways, from sponsorships to ad revenue.

• How much creators earn depends on factors like following size, engagement, and content category.

• We spoke with dozens of influencers who shared how much money they'd earned on social media.

Influencers earn money a number of ways, from sponsorships to selling merchandise.

How much money different creators make depends on a variety of factors, from content category to what platform the influencer is prominent on.

For Jehava Brown, a stay-at-home mom who runs a full-time influencer business, her monthly income comes from working with brands like Walmart, Amazon, and Disney on paid partnerships.

Brown has 196,000 followers on Instagram. She recently told Insider that she charges an average $5,000 for a single Instagram post and $3,000 for an Instagram Story.

Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams.

Here's a breakdown of our coverage:

How much influencers earn from brand deals

Many influencers rely on sponsored content — from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company — to earn money.

Rates for these types of brand deals vary based on an influencer's engagement rate, platform, and other factors like usage rights.

Here's a breakdown of our coverage of how much influencers make for brand deals and sponsorships.

YouTube

Instagram