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Experimentation for product teams: Part 1
source link: https://www.mindtheproduct.com/experimentation-for-product-teams-part-1/
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BY Eira Hayward ON MARCH 21, 2022
Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some of the pitfalls and challenges.
In brief:
- Generative experiments are qualitative and start with learning about your customers’ context and problems.
- Evaluative or quantitative experiments start with a hypothesis which defines the type of test you use.
- Make sure you understand the value of qualitative research and know how to analyse metrics before you embark on quantitative research.
- Every experienced p…
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About
Eira Hayward
Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.
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