When it comes to online games, we all know the “report” button doesn’t do anything. Regardless of genre, publisher or budget, games launch every day with ineffective systems for reporting abusive players, and some of the largest titles in the world exist in a constant state of apology for harboring toxic environments. Franchises including League of Legends, Call of Duty, Counter-Strike, Dota 2, Overwatch, Ark and Valorant have such hostile communities that this reputation is part of their brands — suggesting these titles to new players includes a warning about the vitriol they’ll experience in chat.

It feels like the report button often sends complaints directly into a trash can, which is then set on fire quarterly by the one-person moderation department. According to legendary Quake and Doom esports pro Dennis Fong (better known as Thresh), that’s not far from the truth at many AAA studios.

“I'm not gonna name names, but some of the biggest games in the world were like, you know, honestly it does go nowhere,” Fong said. “It goes to an inbox that no one looks at. You feel that as a gamer, right? You feel despondent because you’re like, I’ve reported the same guy 15 times and nothing’s happened.”

Game developers and publishers have had decades to figure out how to combat player toxicity on their own, but they still haven’t. So, Fong did.

This week he announced GGWP, an AI-powered system that collects and organizes player-behavior data in any game, allowing developers to address every incoming report with a mix of automated responses and real-person reviews. Once it’s introduced to a game — "Literally it's like a line of code," Fong said — the GGWP API aggregates player data to generate a community health score and break down the types of toxicity common to that title. After all, every game is a gross snowflake when it comes to in-chat abuse.

The system can also assign reputation scores to individual players, based on an AI-led analysis of reported matches and a complex understanding of each game’s culture. Developers can then assign responses to certain reputation scores and even specific behaviors, warning players about a dip in their ratings or just breaking out the ban hammer. The system is fully customizable, allowing a title like Call of Duty: Warzone to have different rules than, say, Roblox.