BANDAI NAMCO投资1.3亿美元构建“IP 元宇宙”
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BANDAI NAMCO投资1.3亿美元构建“IP 元宇宙”
近日，BANDAI NAMCO Holdings Inc.官方宣布计划投资1.3亿美元搭建自己的游戏“IP 元宇宙”，旨在为粉丝打造万代南梦宫游戏内容和交流社区。预计在2022年4月至2025年3月期间将元宇宙计划落实到位。
据悉该元宇宙项目致力于实现三个主要目标：增强万代南梦宫与游戏粉丝的联系、提升万代南梦宫游戏IP价值、打造“ALL BANDAI NAMCO概念”互联元宇宙。
BANDAI NAMCO拥有包括黑暗之魂（Dark Souls）、刀魂（Soul Calibre）、吃豆人（Pac-Man）、高达、火影忍者等众多游戏IP，拥有丰富的内容可供选择，同时也包括所有的动漫内容。通过结合这些IP和元宇宙来实现IP价值最大化，并提高Bandai Namco与粉丝之间以及粉丝之间的联系质量。在其公布的IP元宇宙中，除了能够在虚拟空间中享受以公司开发的IP为中心的内容外，还提供一种将虚拟与真实产品和场所融合的体验。
BANDAI NAMCO透露，这笔元宇宙IP游戏项目资金将用于“数据底层”和“内容开发”，同时表示，元宇宙IP游戏战略是公司数字业务部门三大主要战略之一。目前，万代南梦宫并未透露更多相关工作内容及详细细节。
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