Hey everyone, in this short article, I am going to show you some of the latest patterns and new research about your product page and product availability and these kinds of stuff. So I’m going to share with you two pieces of research or A/B tests leaks from Amazon. So let me dive into that and see what are those best patterns. You can apply them on your website to product pages to get better results. So let’s get started.

So before buying any product, most of the shoppers, are going to try to read the description of the product and how that description should be presented to them so they can easily read it, they can easily get that information.

Design Pattern №1

Now this shows you how the product details should be. They should be in a structured manner. You can see side by side two tests of Amazon same product, the same page you can see above. It shows the brand on the right, compatible device, digital storage capacity, hardware interface and the model name. This is going to give the user a glimpse of what this product essentially is.

You can see it on the left, it is really difficult to read all that content on the go. So this is just a fluff of text. Users are not interested in this information of this Seagate Portable Drive. But you can see on the right side, the first line can easily be described with just brand Seagate and compatible with laptop and storage capacity of two terabytes hardware interface because different hardware interfaces have different speeds, so people can easily read about it.

You can add the same thing on your website on your products. Don’t try to give a long paragraph to your users to read and make sure that these are above the fold. Fold means that the first screen user is going to see our view. Make sure that first, whenever someone views your product, they can easily see them at their first glance.

Design Pattern №2

Now the second pattern is where should you group your information. Your product availability and price, they belong very close to add to cart section. So you can see on the left they have implemented this pattern, the price is shown clearly in red and the stock is very closely shown in stock and it is very close to add to cart button. So this is a really nice presentation of things that are going to go together. People are going to look for whether it is in stock or not and the price is really important over here, they need to see the price before adding to the card.

So this is actually helping them in making the decision of whether they should add it to the cart or not. So the price is there, it also shows that it is going to ship within this time and it will take this time and it is in stock, do you want it or not? So this is actually going to help the users make a decision whether they should add it to the cart or not.

So these are the patterns I like to share with you. I hope that you have enjoyed this lesson and you will implement these techniques in your own e-commerce stores to improve results.