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Every day, new businesses appear that offer the same service as you. As a result, even a minor blunder in keeping users satisfied can cost you a lot of money.

Someone else’s loss could be someone else’s gain. You will lose users to your competition the moment you irritate them with ineffective services.

Recall the last time you changed products. Why did you act in this manner?

Is it because the new product has a feature you needed, or because it’s easier to use?

You won’t be able to convince potential users to leave their current product until you have a clear knowledge of the value that your solution can provide.

To understand the worth of your product, you must dive deeper into the thoughts of your users to obtain the answer you want.

Getting to the root of the problem

It’s critical to have a deep understanding of your users in order to communicate the value of your product to them.

The average user’s attention span is shrinking; they don’t care what your product does, and they won’t read a comprehensive description of all your features.

You will most likely lose potential users to a competitor if you bore them with too much information or need them to put too much effort in order to fully understand your product.

Once you’ve figured out who your users are, it’s best to tell them straight up what your product is worth rather than muddying the waters.

Understanding the user’s backstory

Intercom explains very well, Answer the following three questions to have a better understanding of your potential users and their backstories:

• Are potential users now using an existing product to complete the same task?
• If that’s the case, how easy will it be for them to compare my product to their present one?
• What obstacles would they face if they decide to switch to my product?

You must anticipate the user when they switch between products or solutions. Their thinking, the challenges they’re currently dealing with, and the fear of a future change.

The main reasons that influence a user’s decision to switch.

• Your product’s price does not reflect its worth. There’s no denying that your customers want to get the most bang for their buck.
• The issue with the existing product: “The product’s upkeep cost is too expensive.” “We can’t save consumer data with this product,” says the developer. “Client service is delayed and doesn’t address our urgent issues.”
• The appeal of a new product: “If we switch to a lower-cost product, we’ll have more money to spend on other marketing efforts,” says one executive.
• Customer service is either bad or non-existent. Your level of customer service will go a long way toward attracting new consumers and keeping your existing ones happy.
• Brand fatigue is a problem for customers. It’s possible that a new product has been introduced to the market, and your customers are excited to try it. It’s possible that your customers have lost sight of your brand.

Understanding how your user feels about this process is critical in removing any doubts when the time comes for them to review your solution. This has an impact on your sales pitch, onboarding process, feature priority, and other aspects of your business.