It just happened so that once the studio was founded, we’ve received first orders from gambling apps, marijuana vapes and social betting projects. Since we liked all of the industries we wanted to work with them, but we also wanted to make products, that are useful and helpful to people. That’s why it was critical for our company to stay ethical and make a design that helps, not cheats on users or makes them lose money. So here is the formula for how can you be a leading design studio, that works with scandalous niches.

Evaluate every project you take and make sure it is fair and useful to the end user. You are the one who shares responsibility for it.

Let’s take a look at each use case and niche in particular and you will find all the sharp corners that you need to avoid.

Casinos and Gambling

One thing is to design a slot game and a significantly different one is to make UI/UX design for the mobile application, that advises trusted casinos to play in, reliable slot game developers and best slots for you to play with your skills and level of interest. We skip the first ones and only focus on educative-gambling projects.

Our goal is to make the gambling sphere transparent for everyone. People need to understand that they may lose if they gamble. But they also can get some fun and even earn. You never know, so you can’t be strict here. You also can’t judge and advise — only give information and let people make their own conclusions.

Designing casinos is also fine if you make sure to design only reliable and trustworthy casinos, that show you a certificate of quality and official registration number. You can make gambling a better niche by applying high-quality UI/UX design and not rejecting working with the whole sphere.

Social Betting

Another interesting niche is social betting, where people place bets on football players (most often) or participate in other sports competitions. Some say it may cause attachment and be harmful, but you need to keep it simple: make sure betting is not on real money and works in a fairway. Learn the technology used and make it crystal clear for users in terms of the rules and conditions of the game.

While working on social betting projects it is also important to keep it fun and engaging for people since they need to get pleasure from playing without real bets as if they would’ve bet real money. This way you keep people from getting a harmful attachment to the world of casinos and real money games.

Medical Marijuana

Not in all countries marijuana is allowed. We need to understand that also medical products can be bought and used by people who don’t need them according to their doctor but just wanna some. That’s why you need to check first what the product is and how will it be delivered to the clients.

We only work with companies, that deliver their products through medical centres and doctors to the patients, who need to be treated using cannabis. Moreover, this product needs to be designed as a medical solution of the new level, not as an entertaining thing.

You need to consider while working on such, that people may be in pain while using it, so the interface and all the navigation needs to be super simple. Moreover, both young and old may use it, so you need to stay away from the revolutionary design and take it seriously. Always consider making both sides of the user and side of the doctor, who will be checking the treatment process and doses are taken.

SexTech and Intimacy

SexTech is another niche, that is quite scandalous. In most countries, it is okay to tell more about sextech tools to keep your passion with the partner alive even while staying on the distance, in other countries people launch fundraising campaigns to help others give up on porn. Interesting fact, that it happened once that we were working on sextech products website and social website, that was promoting giving up masturbation at the same time. But we still are open to all views and honour that people are different all over the world.

So, while working with sextech it is important to take it as a natural, highly aesthetically attractive part of human existence, that keeps people healthy and active. We’ve applied patterns somewhat similar to mindfull and health-related projects, that are oriented on the mental development and self-empowerment.

Stay away from using passionate girls pictures and something like that in the design. You need to give users feelings, that their desires are honoured and safe there and that it is quite okay since we all do that, right?

Religious Projects

Another sphere, that’s quite high at risk of causing a scandal is the religious projects niche. We’ve worked on numerous charity and marketing websites and web apps, devoted to Ramadan as well as designed a website for Catholic churches. While working on it, you need to keep in mind, that this is a highly sensitive topic and you need to watch your language and think of every pattern used.

Stay away from stereotypes and try to re-think the concept of religion in modern language — actualize it! Check all textural blocks and images used — you need to follow the brief very accurately not to harm any user and not to be rude in any way to all of those who will see your design.