4 Fundamentals of UX Design that Impact SEO
source link: https://uxdworld.com/2021/08/02/4-fundamentals-of-ux-design-that-impact-seo/
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SEO practices make it possible to rank your site higher in search results. Providing an engaging user experience results in user satisfaction and retention to your site.
What UX Factors Impact Your SEO Ranking?
The factors that you consider making your users intact to your site help the search engines to rank your site higher in search results.
These factors are:
- Mobile-Friendly Design
- Simple Navigation
- Fast Response
- High Quality Content
Mobile-Friendly Design
A mobile-friendly design adjusts itself for multiple devices, thus provides a seamless experience everywhere.
Mobile-friendly sites are the best candidates for search engines to rank higher.
Simple Navigation
Simple navigation helps users to easily find the required feature.
Simple and clear navigation should be part of SEO strategy.
Fast Response
A common example of a bad user experience is the slow response of a site.
“The probability of bounce increases 32% as page load time Load goes from 1s to 3s.”
High-Quality Content
Writing unique and original content should be the focus of SEO strategy.
“Make pages primarily for users, not for search engines.” Google Quality Guidelines
Summary
UX design is an essential part of SEO strategy and has a strong impact on site ranking.
“Smart design decisions help you to make your users happy, and hence Google too.”
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