SUNDAY REWIND: Linda Rising on Science vs Stories
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SUNDAY REWIND: Linda Rising on Science vs Stories
BY Louron Pratt ON JULY 4, 2021
With only two weeks to go until #mtpcon Digital Americas (July 14-15), it reminded us of this legendary talk by Linda Rising, author, lecturer, and consultant. She discusses product decision making and how to make the best calls through stories and science.
Linda Rising in her session Science vs Stories at #mtpcon San Francisco 2015In this awesome talk from Mind the Product San Francisco, Linda argues that cognitive science now tells us that these beliefs about ourselves and others (especially scientists) are wrong. All of us tend to make decisions based on intuition or emotion and then justify those decisions later with logic, a process called rationalization.
Watch Linda Rising on Science vs Stories and explore more great content on our Sunday Rewind series.
About
Louron Pratt
Louron is a junior editor at Mind the Product. He has had a background in writing and editing while previously working as a journalist for several business publications. He spent the first few years of his career working in content marketing and audio production. You can find him on Twitter as @LouronPratt22.
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