Google Keyword Searches with the Lowest & Highest Competition (Data Study)
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Google Keyword Searches with the Lowest and Highest Competition (Data Study)
Apr 06, 202135 min readDo you want to know the top organic Google keyword searches for transactional queries with the lowest competition?
To find niche opportunities, we reviewed our database for the lowest competition Google keyword searches out of 20 billion queries, so we could uncover a variety of searches that were untapped opportunities for a long-tail strategy.
We also reviewed high competition terms that could offer an insight into buyer psychology and behavior as a starting point for a more high-level keyword strategy.
To make the data focused, we used keyword modifiers to generate transactional keyword searches so that the queries we uplifted would have buying intent.
Transactional keywords have considerable value as they target the buyer at the point of intent to buy or take action. Hence transactional or buyer keywords.
The results are an insight into the buying habits of online shoppers, offering inspiration and highlighting opportunities for product-based retail and service businesses.
Click below to skip to the tables of results:
Organic Transactional Keyword Searches with the Most Opportunity
The transactional keywords with the lowest competition and highest search volume in the US are ‘affordable plumbing’ and ‘affordable storage.’ In the UK ‘paver supply near me’ and ‘affordable SEO packages.’
The transactional keywords with the highest competition and lowest search volume in the US are ‘Amazon buy online’ and ‘Buy Buy Baby online.’ In the UK ‘best affordable cordless vacuum’ and ‘best affordable TV’.
The ‘affordable’ modifier had the highest search volumes in the lowest competition results.
Brands That Dominated Transactional Keyword Searches
The brands that dominated high competition searches were Best Buy, Apple, Nintendo, Google, and Zillow in the US. Ebay, Right Move, Tesco, Apple, and Netflix in the UK.
Branded products dominating high competition searches in the US and the UK were Airpod, Xbox, iPhone, and Playstation.
The Most Dominant Products Across Transactional Keyword Searches
Products with the highest competition were laptops, TVs, cars, beds, face masks, and toilet paper in the US. And, cordless vacuums, cars/vehicles, bungalows, pyjamas, and gym clothing in the UK.
For the least competitive queries, results were less focused on specific products, but more on product groups.
In the US, hobby focused items such as paintball guns, acoustic guitars, fishing kayak, frozen bait, and niche food products such as raw milk, goat meat, halal meat, and sea urchins.
The UK didn’t have such obvious groups, but a mix of niche items such as longboard, putter, violins, and luxury portable toilets.
Pandemic influence was evident in the searches for goods such as toilet rolls, face masks, hand sanitizer; home furniture such as desks and patio sets, home entertainment consoles, and laptops.
Niche Opportunities with Low Competition
The low competition results surfaced some fascinating queries that suggested cultural nuances between the UK and the US. The US favored ‘butterfly release’ and the UK ‘dove release.’
There was considerable interest for animals, predominantly ‘Alpacas’ and ‘Llamas’ in the US.
The UK had a strong interest in property abroad, especially ‘cheap property in Bali and Bulgaria.’
Transactional Keyword Modifiers with Buying Intent
To find transactional keywords, we used modifying keywords to generate buying-based queries.
Out of an initial list of modifiers, we found and removed some crossover in results, such as ‘sale’, ‘for sale’, ‘buy’, ‘buy online’ and ‘free’ didn’t return results with buying intent.
Transactional Modifiers with Most Buying Intent:
- Affordable
- Cheap
- For sale
- Near me
- Price
- Pricing
For the UK results we dropped ‘Pricing’ and just used ‘Price’ to maintain quality of results.
As a note, ‘vs’ as a modifier delivered some fascinating results of comparison searches, but as these were mainly sports-focused and not relevant to the study we removed them. Although, if you have a 10-minute coffee break, try running *vs* wildcard searches in Semrush just for fun.
Find Low Competition Keywords
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Low Competition Google Keyword Searches for Transactional Queries
High competition keywords may be considered valuable, but the other end of the scale is where you can find some of the best opportunities. Combine the strength of several low competition keywords and you may end up with a solid long-tail strategy that can deliver significant quick wins.
Low Competition Transactional Keywords US
Low competition transactional keywords US — affordable keywords
Keyword MSV CPC $ KD % affordable pest control 1,900 $6.06 31.58 affordable horse racing partnership 140 $2.05 31.89 affordable self storage 1,900 $5.08 33.64 affordable air 590 $5.97 35.65 affordable garage doors 1,300 $4.60 36.22 affordable link building services 880 $13.74 36.49 affordable custom website design 110 $0.00 36.86 affordable roofing 3,600 $9.16 37.74 affordable web design company 210 $10.10 38.04 affordable roofing contractors 110 $15.69 38.66 affordable cremation services 590 $3.45 39.11 affordable web design 880 $9.76 39.16 affordable web design services 320 $9.08 39.54 affordable hearing 140 $2.96 39.71 affordable tree 390 $3.81 39.79 affordable heating and air 1,600 $7.60 39.91 affordable com 110 $0.33 40.04 affordable custom websites 170 $9.64 40.09 affordable seo packages 390 $13.57 40.33 affordable heating 480 $3.80 40.4 affordable dumpster rental near me 170 $4.79 40.78 affordable seo los angeles 210 $0.00 41.27 affordable auto sales 8,100 $1.44 41.34 affordable insurance agency 390 $9.74 41.59 affordable home inspection 590 $4.24 41.78 affordable cremation 4,400 $2.76 41.85 affordable plumbing 6,600 $8.65 41.87 affordable septic 720 $3.76 42.09 affordable web design for small business 210 $12.94 42.65 affordable septic pumping 140 $5.52 42.97 affordable fencing company 170 $2.54 43.31 affordable dumpster rental 1,600 $4.53 43.81 affordable glass 1,600 $2.76 43.96 affordable fence company 720 $3.14 44.23 a affordable storage 320 $4.72 44.44 affordable tax service 880 $4.56 44.57 affordable search engine optimization 210 $6.53 44.96 affordable seo services usa 210 $10.26 45.17 affordable glass repair 170 $3.34 45.26 affordable auto 14,800 $4.69 45.31 affordable garage door service 260 $9.18 45.38 affordable storage 5,400 $5.09 45.44 affordable pest 320 $7.30 45.47 affordable divorce 590 $3.75 46.11 affordable housing management 170 $0.86 46.11 affordable website design 720 $9.86 46.2 affordable water 1,300 $3.86 46.28 affordable auto glass 2,900 $3.05 46.66 affordable locksmith near me 590 $5.68 46.66 affordable seo company 720 $16.45 46.74
Low Competition Transactional Keywords UK
Low competition transactional keywords UK — affordable keywords
Keyword MSV CPC $ KD % affordable web design london 140 $5.82 38.92 affordable web design 390 $5.66 40.89 affordable seo expert 170 $0.00 46.35 affordable wedding photography 110 $1.92 46.69 affordable seo london 390 $6.29 47.05 affordable website design 260 $6.26 48.19 affordable seo packages 1,000 $4.26 48.49 affordable seo consultant 140 $0.00 48.85 affordable seo services 1,300 $5.92 49.71 affordable funerals 210 $2.73 49.86 affordable seo agency 590 $7.02 50 affordable doors 390 $1.39 50.33 affordable seo company 1,300 $9.10 51.66 affordable seo 1,300 $5.98 52.1 affordable seo services company 140 $0.00 52.39 affordable seo marketing 110 $0.00 52.7 affordable schoolwear 320 $0.00 55.83 affordable warmth scheme ni 320 $0.50 56.57 affordable dental implants 260 $1.89 56.88 affordable angling 260 $0.00 57.14 rent affordability calculator 1,600 $2.50 59.12 affordable therapy london 110 $3.16 59.35 affordable skip hire 320 $1.47 59.8 affordable counseling 140 $2.16 60.39 affordable housing commission 110 $0.00 60.85 affordable machinery 210 $0.00 61.75 affordable ethical clothing 320 $0.53 61.84 affordable locksmith 170 $4.98 62.29 affordable housing cornwall 210 $1.56 62.6 affordable appliance 210 $0.56 62.62 affordable housing northumberland 170 $0.90 62.69 affordable auto 140 $0.00 62.78 affordable vet near me 110 $1.19 63.06 affordable art fair london 2020 170 $1.05 63.37 affordable interior design 210 $1.14 63.54 eco affordable warmth scheme 590 $1.29 63.65 london affordable rent 880 $0.87 63.69 affordable housing bury 170 $0.00 63.82 affordable housing leeds 140 $0.00 64.07 affordable cars norwich 110 $0.47 64.11 affordable therapy 140 $2.69 64.28 affordable cars and commercials 210 $1.51 64.63 affordable fabrics 110 $0.34 64.65 best affordable camera for wildlife photography 140 $0.45 64.75 affordable cars tamworth 140 $1.13 65.02 affordable memorials 110 $0.65 65.1 affordable shutters 320 $1.91 65.21 affordable luxury 260 0 65.24 affordable furniture outlet 140 $0.61 65.25 affordable cars 4,400 $0.69 65.3
Insights for Transactional Low Competition Keyword Searches in the US:
- Affordable results were mostly skewed towards home or car-based queries. 'Affordable auto,’ 'affordable auto sales,’ and 'affordable auto glass' having significant traffic.
- Cheap queries had considerable results for purchasing social media likes/followers such as TikTok, Instagram, and Facebook. And several searches for jerseys from China.
- For sale queries heavily involved animal sales. Cattle, bulls, sheep, horses, and a considerable amount for alpacas and llamas.
- Price and Pricing results had an interesting definition between personal services [Price] such as fishing, mobile bartending, wedding, and balloon columns. And work-based services [pricing], virtual assistant, competitor pricing, answering service, and social media packages.
Insights for Transactional Low Competition Keyword Searches in the UK:
- Affordable queries were dominated by variations on SEO and web design-related services.
- Buy results were heavily dominated with buying social media likes and follows (the similar US queries were under the cheap modifier).
- For sale focused on property and house sale queries. Bali being a popular destination, Chiang Mai, Marrakech, Costa del Sol, and Mallorca.
- Near me searches saw plenty of niche building services such as master thatcher, paver supply, stained glass artists, and apple pressing. And many animal-based queries: small animal boarding, dog physio, canine hydrotherapy, horse therapy, and dove release.
High Competition Transactional Keywords US
High competition Google keyword searches have a significant conversion value, hence why they are so competitive. Although they could require a considerable budget to compete, the value in these keyword tables are the seeds of ideas to find opportunities in different niches.
High competition transactional keywords US — affordable keywords
Keyword MSV CPC $ KD % best affordable robot vacuum 480 $0.81 94.06 affordable patio furniture 2,900 $0.96 93.84 affordable bed frames 1,600 $1.13 93.06 affordable patio sets 480 $0.90 92.73 affordable tv 720 $0.78 92.59 affordable outdoor furniture 2,400 $1.11 92.17 affordable laptops 8,100 $1.91 92.04 best affordable tv 2020 480 $0.23 91.91 affordable tesla 1,600 $0.71 91.89 nerdwallet how much house can i afford 1,600 $1.71 91.88 affordable womens laptop bag 480 $0.87 91.56 affordable washer and dryer sets 590 $0.95 91.53 best affordable vacuum cleaner 480 $0.29 91.51 best affordable laptops 9,900 $1.38 91.5 affordable tv stand 720 $0.51 91.48 best affordable wireless headphones 590 $1.09 91.38 affordable suv 2020 1,000 $5.50 91.37 affordable area rugs 1,600 $1.50 91.31 best affordable shampoo 480 $0.55 91.27 best affordable washer and dryer 590 $0.95 91.27 best affordable suv 2020 880 $5.21 91.18 affordable closet systems 1,000 $3.17 91.14 affordable washer and dryer 1,000 $0.96 91 affordable washing machine 480 $0.85 91 best affordable tv 880 $0.26 90.99 best affordable hair dryer 1,900 $0.29 90.98 affordable beds 1,300 $1.99 90.96 affordable laptops 2020 1,300 $1.19 90.92 affordable eye cream 480 $0.89 90.85 thrive affordable vet care 12,100 $1.98 90.81 affordable healthcare act 2,400 $7.35 90.75 affordable refrigerator 1,000 $0.83 90.63 affordable comforter sets 590 $0.55 90.57 affordable sports bras 480 $1.13 90.45 best affordable laptops 2020 1,600 $1.67 90.36 nice affordable cars 2,900 $1.38 90.35 affordable sleeper sofa 880 $0.98 90.17 affordable queen mattress 720 $2.82 90.07 most affordable tesla 590 $1.88 90.06 best affordable eye cream 1,300 $0.81 89.98 affordable rugs 3,600 $1.71 89.97 best affordable bras 590 1.33 89.96 affordable iphone 880 1.93 89.94 affordable swimsuits 880 0.97 89.9 best affordable cars 2020 1,300 $2.13 89.8 best affordable phones 480 $5.13 89.63 affordable suv 4,400 $5.33 89.35 affordable luxury suv 1,300 $5.61 89.33 best affordable sheets 1,300 $1.31 89.32 affordable 1 bedroom apartments 480 $0.94 89.25
High Competition Transactional Keywords UK
High competition transactional keywords UK — affordable keywords
Keyword MSV CPC $ KD % best affordable cordless vacuum 110 $0.90 92.71 affordable gym clothes 390 $0.81 91.29 affordable laptops for students 260 $1.10 91.16 best affordable vitamin c serum 170 $0.69 90.87 best affordable laptops 1,300 $1.35 90.52 affordable vitamin c serum 140 $0.54 90.47 best affordable tv 110 $0.51 90.4 best affordable laptops for students 170 $1.00 90.26 good affordable laptops 210 $1.28 90.16 affordable wireless headphones 110 $0.64 90.1 affordable sofa beds 170 $0.70 89.91 best affordable wireless headphones 260 $0.47 89.7 affordable eye cream 110 $0.85 89.64 affordable printers 110 $1.07 89.55 best affordable bluetooth speakers 110 $0.65 89.5 affordable jewelry brands 390 $0.43 89.48 affordable samsung phones 110 $1.34 89.41 best affordable electric toothbrush 140 $0.76 89.39 best affordable foundation 210 $0.88 89.37 best affordable jewelry brands 590 $0.50 89.36 affordable gym wear 260 $0.92 89.34 best affordable headphones 210 $0.50 89.25 best affordable candles 110 $1.00 89.09 best affordable wireless earbuds 320 $0.63 89.04 affordable suv uk 170 $2.05 88.99 affordable tablets 210 $0.47 88.89 best affordable eye cream 260 $0.72 88.87 another word for affordable 170 $0.00 88.82 affordable womens laptop bag 210 $0.57 88.75 best affordable phones 170 $1.31 88.74 best affordable smartphone 480 $1.20 88.73 best affordable hair dryer 260 $0.72 88.6 best affordable makeup brushes 210 $1.07 88.55 best affordable electric car 390 $1.74 88.54 affordable garden furniture 390 $0.28 88.53 affordable golf ek 110 $0.67 88.49 best affordable skin care 320 $0.96 88.49 affordable smart watches 260 $0.35 88.43 affordable mobiles uk 390 $1.78 88.35 best affordable bluetooth headphones 110 $0.34 88.28 affordable luxury hotels london 110 $0.88 88.26 affordable homeware 170 $0.45 88.22 affordable desk 140 $0.53 88.2 affordable electric cars 1,300 $1.84 88.17 best affordable office chair 140 $0.78 88.17 best affordable gaming laptop 720 $0.79 88.1 affordable office chair 170 $0.67 87.98 affordable parent facing stroller 210 $0.26 87.98 affordable golf 33,100 $0.27 87.95 affordable laptops 590 $0.76 87.92
Insights for Transactional High Competition Keyword Searches in the US:
- Affordable queries are skewed towards non-branded home products: vacuum cleaners, washers, beds, hairdryers, laptops.
- Buy online searches are heavily skewed towards buying home grocery products in bulk and a considerable amount of searches for toilet roll, face mask, and hand sanitizer (most likely a result of the pandemic). Some branded searches for Amazon, Target, Walmart, Nintendo, and Playstation.
- Near me searches are dominated by branded queries for food outlets such as Dominos, Taco Bell, Starbucks, and Applebees. Also, searches for branded retail such as Bed Bath and Beyond, Old Navy, Lowes, Macy’s, and Gamestop.
- Price queries are focused on branded electrical goods, especially Xbox, Apple Watch iPhone, and Playstation.
Insights for Transactional High Competition Keyword Searches in the UK:
- Affordable searches are focused on non-branded small electrical goods such as vacuums, laptops, headphones, and skincare/make-up.
- Buy keywords are focused on branded small electronics such as Chromecast, iPhone, Airpods, Kindle, Xbox, and Playstation.
- Cheap queries are based on non-branded small home products such as dinner sets, garden chairs, high chairs, wardrobes, and several variations on pyjamas!
- Near me is focused on branded supermarkets and home retail shop queries. Asda, Tesco, Aldi, B&Q, Currys. And several searches for National Trust — which echoes the demand for outdoor walks during the pandemic.
Low Competition Google Keyword Searches with Highest Search Volume
In the US, the majority of keywords with the lowest competition and highest search volumes were based around home trade services, such as plumbing, storage, pest control, and roofing.
‘Affordable’ was a dominant modifier.
The Top 10 Lowest Competition Transactional Keyword Searches with the Highest Search Volume (US):
US least comp/highest MSV
affordable plumbing
6,600
41.87
affordable storage
5,400
45.44
affordable cremation
4,400
41.85
dustless blasting near me
3,600
36.15
affordable roofing
3,600
37.74
monuments near me
2,900
38.84
cheap jerseys from china
2,900
45.87
affordable auto glass
2,900
46.66
affordable pest control
31.58
affordable self storage
33.64
The Top 10 Lowest Competition Transactional Keyword Searches with the Highest Search Volume (UK):
In the UK, SEO services-related keywords dominated the least competitive keywords. As these queries have a reasonable CPC, this indicates a strong opportunity with value.
UK least comp/highest MSV
paver supply near me
36.77
affordable seo services
49.71
affordable seo packages
48.49
we buy any caravan
43.24
cheap seo packages
46.96
cheap accountants
48.85
precision engineering near me
36.55
cattery prices
39.72
buy tiktok views
45.99
cheap seo services
49.93
High Competition Google Keyword Searches with the Lowest Search Volume
The Top 10 Highest Competition Transactional Keyword Searches with the Lowest Search Volume (US):
On the opposite side, the lowest search volumes, but the greatest competition were all big brand names: Amazon, Buy Buy Baby, Nintendo, and Target. Highlighting the dominance of competitive SERPs by big brands.
Unsurprisingly, face masks have suddenly become the most important item to buy in the last year. Along with TVs, consoles, and robot vacuum cleaners!
US most
amazon buy online
96.27
buy stamps online amazon
buy buy baby online
93.24
where to buy face masks online
93.14
cheapest 50 smart tv
93.08
aws gpu pricing
98.03
buy switch games online
93.52
nintendo switch buy games online
93.43
target buy online
97.55
best affordable robot vacuum
94.06
The Top 10 Highest Competition Transactional Keyword Searches with the Lowest Search Volume (UK):
In the UK, all the competitive keyword searches with low volume fell into the ‘affordable’ modifier. Brits love a bargain!
Cordless vacuums topped the products in the UK, while eye creams and Vitamin C creams are dominant. Probably as a result of so much time spent looking at your own face in Zoom.
UK most
best affordable cordless vacuum
92.71
best affordable tv
affordable wireless headphones
affordable eye cream
89.64
affordable printers
89.55
affordable vitamin c serum
90.47
affordable sofa beds
89.91
good affordable laptops
90.16
affordable laptops for students
91.16
affordable gym clothes
91.29
Methodology
Data was collected from 20 billion keywords in the Semrush Keyword Magic Tool database, in March 2021.
Competition was based on the Semrush Keyword Difficulty metric — a calculation of domain authority and page authority for organic SERPs.
The most competitive results had a minimum of 1,000 monthly searches and sorted by the highest Keyword Difficulty score. Some modifiers had to be adjusted based on their results. For example, ‘affordable’ was sorted on a minimum of 100 monthly searches due to limited results.
The least competitive results had a minimum of 100 monthly searches and sorted by the lowest Keyword Difficulty score.
Lists were cleaned to remove: NSFW, religion-based queries, drugs and pharmaceutical queries, sex-related queries, ‘buy a degree’ queries, firearms and hunting queries. Direct COVID queries were also removed to avoid skewing results.
Year-based searches were removed for anything prior to 2020.
Some non-transactional keywords were also removed that were potentially skewing results, such as ‘Best Buy customer service’ related queries that dominated the ‘best’ modifier.
Any repetition from keyword variants that are grouped by Google were removed, such as multiples or country suffix. For example, ‘Rightmove houses for sale’, ‘Rightmove house for sale’, ‘Rightmove houses for sale uk.
Find Low Competition Keywords
with Keyword Magic Tool
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