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瑞幸咖啡“急功近利”的营销方法

 4 years ago
source link: http://www.woshipm.com/marketing/3189530.html
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上篇文章《瑞幸咖啡“烧钱”背后的新零售商业模式》,我们谈到了瑞幸咖啡的发展非常快。烧钱10亿上市,在大部分人的眼里甚至有些急功近利,但其实只有急功近利的营销才能快速抢占市场。 营销的本质目的是为了获得用户流量,并将流量转化为销量从而获利。所谓的“急功近利”的营

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