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Z世代崛起——KOL营销策略洞察微报告_爱运营
source link: https://www.iyunying.org/yxzs/176308.html
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“Z世代”泛指受互联网、即时通讯、短讯、MP3、智能手机和平板电脑等科技产物影响很大的一代95后年轻人。互联网逐渐成为这一代人自身资源获取及社交的阵地，加之移动网络发展迅速，媒介渠道逐渐增多，他们更愿意独立或参考朋友的意见做出自己的购买消费决定。于是，Z世代更加“迷信”起KOL所带来的传播影响力。作为品牌营销人员的你，真的了解KOL营销吗？
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