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请叫我新兴市场！“五环外”小镇青年买下新国货半壁江山_爱运营
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老字号玩起国潮营销、国妆颜值经济崛起、小镇青年燃起国货情怀、电商巨头的战争蔓延到线下市场…… 过去的两个月，21世纪经济研究院联合京东集团通过实地走访、大数据分析等方式寻踪近年势如破竹的“新国货”路线图。 调研过程中，我们不仅看到了三只松鼠、喜茶、完美日记等新兴消费品牌的迅速成长，也见证了百雀羚、内联升、凤凰等老字号品牌焕发的勃勃生机。随着访谈和调研日趋深入，一串看似并不相关的消费现象由“下沉市场...
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