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群邑智库：视频网站用户画像与市场分析_爱运营

 4 years ago
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国内视频网站付费会员规模步入“亿级”时代，商业模式不断革新，从依赖广告营收，逐渐转向内容付费、IP增值授权、艺人经纪等多格局收入模式。主要观察•主流视频网站周触达六成人群。腾爱优芒叠加，能够覆盖92.4%的网络视频用户。•腾爱优会员的年轻代际和高学历占比高于非会员，芒果TV会员的中老年占比高于非会员。•广告收入增速放缓，视频网站从烧钱大战走向成本控制。多数网站亏损运营，而芒果TV盈利。•通过开发内...

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